YouTube launches ‘New to you’ feature to expand content discovery

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New Delhi, Oct 26 | YouTube has started rolling out a redesignated “New to you” tab on its platform to enable users to explore content that is not a part of usual recommendations that show up on the home feed.

The new tab is available on the YouTube homepage across mobile, desktop and TV devices.

“We are excited to share more details about ‘New to you’ – a feature helping you discover new creators and fresh content, beyond the recommended videos you normally see. ‘New to you’ is now available on the YouTube homepage across mobile, desktop, and TV devices,” the company said in a statement.

The feature is expected to help creators reach new audiences by targeting those who would be most interested in their content but would not have discovered it.

“Try out ‘New to you’ today, simply tap ‘New to you’ in the topic bar, which is also easily found when you refresh the YouTube homepage (on mobile). You may also see a ‘New to you’ prompt as you scroll through your feed,” the company added.

Since this feature is personalized, it may not always be available, and one would need to be signed-in to see it.

Recently, YouTube announced that it will host a week-long live shopping event, “YouTube Holiday Stream and Shop”, starting on November 15.

The event will allow viewers to shop new products, unlock limited-time offers and engage with creators and other viewers via Q&As and polls, the company said.

The company first unveiled its plans to invest in live shopping at the beginning of 2021, as part of a larger initiative around integrated shopping on YouTube.

Source: IANS

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Share Market Closing Bell: Market ends marginally lower amid volatility

Share Market Closing Bell: Market ends marginally lower amid volatility

Dalal Street witnessed tug of war between bulls and bears as Sensex settled at 54208.53 losing 109 points or 0.20 percent and Nifty ended at 16240.30 with loss of 19 points. Bank nifty closed the session at 34163.70 levels with loss of 138 point after erasing early session gain.

BSE Midcap and BSE Small cap indices turned flat after rising around half a percent each. On the sectorial front, Nifty Pharma and FMCG have contributed a percent each on a closing basis. On the flip side Nifty Realty, Nifty PSE ended with losses of 1.75 percent and 1.73 respectively. In Nifty stocks, TATACONSUM, CIPLA and ADANI PORT were the top gainers while POWERGRID, BPCL and TECHM were the prime laggards.

In the daily chart Nifty has ended with a bearish candle. However 16200 levels are protected throughout the day. Index might face high volatility on weekly expiry day. Riding against the trend may not be beneficial for short term traders. According to volume profile 16100 and 16000 may act as immediate support.

Indicators such as MACD and RSI are still struggling to overcome from oversold zone in the daily time frame. From the time cycle prospect Index would remain highly volatile till 27th May of this month. Bollinger band indicates 16650 would remain strong resistance in coming days. On the other hand, Bank nifty has support at 33400 levels while resistance at 35000 levels.

Om Mehra
Research Associate
Choice Broking

Source: Choice India

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