Will be interesting to participate in The Apprentice: Ritu Phogat


New Delhi, Sep 15 | Ritu Phogat is one of 12 guest athletes to join The Apprentice: ONE Championship Edition — ONE’s unique take on the hit reality television franchise.

“When I heard about The Apprentice and how ONE Championship was making its own unique version of it a few months back, I was genuinely excited. I have seen snippets of the original show on television, so I know what it’s about. But now it would really be interesting to get to experience it in person,” said Ritu.

ONE athlete is expected to guest star per episode and will participate in physical challenges, unique to this version of The Apprentice. The show is one of the world’s biggest non-scripted reality TV programs in history that judges the business skills of a group of contestants competing for a job offer with a high-profile CEO. It has aired in over 120 countries.

The first season of The Apprentice: ONE Championship Edition, projected for release and distribution in early 2021, will consist of a total of 13 episodes.

“As a world champion athlete, it is my job to tackle physical challenges on a daily basis. But that being said, staying healthy and paying attention to our personal health and fitness should be a priority for everyone. I’m excited to participate in the physical challenges at The Apprentice: ONE Championship Edition alongside the contestants. It’s going to be fun,” said Ritu.

Her co-stars include ONE Heavyweight World Champion Brandon “The Truth” Vera, ONE Women’s Atomweight World Champion “Unstoppable” Angela Lee, ONE Flyweight Grand Prix World Champion Demetrious “Mighty Mouse” Johnson, Karate World Champion “Super” Sage Northcutt and ONE Women’s Strawweight World Champion “The Panda” Xiong Jing Nan.

Aside from the physical challenges, there is a possibility that athletes will get to dabble in the world of business as well. At the very least, they can witness from the sidelines as the 16 contestants all vie for a chance to be called, ‘The Apprentice’, and earn the opportunity to receive a $250,000 job offer to work directly under Sityodtong for a year as his protege in Singapore.

“The similarity between sports and business, I believe, is closer than we think. Both share similar themes like teamwork, personal growth, honesty and hard work, discipline, and of course, lots of fun,” said Ritu.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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