White Ops Reintroduces Itself as HUMAN, Signaling Cybersecurity Company’s Dedication to Protecting Enterprises from Bot Attacks


SINGAPORE, March 30, 2021 /PRNewswire/ — Since 2012, White Ops has been on a mission to protect enterprises from bot attacks to keep digital experiences human. Today, the company takes a leap forward by reintroducing itself as HUMAN. The new company name more authentically represents HUMAN’s values, its employees (who they have always referred to as humans) and the digital community it protects. The announcement reflects the company’s strong commitment to equality and diversity and marks a renewed pledge to carry out the team’s long-held mission of protecting the integrity of the internet by disrupting the economics of cybercrime.

“Today we officially changed our name to HUMAN. It represents what we are here to do: protect the integrity of the internet and our customers from bot attacks to keep digital experiences human,” said Tamer Hassan, CEO and co-founder of HUMAN. “Over the last decade, our incredible team of humans has seen sophisticated human-like bots designed to do many things. This includes taking over accounts, manipulating popularity and consensus, stealing sensitive data, interacting with media and advertising, and sniping or scalping goods and services online, to name just a few.”

Hassan first announced that a new identity was in the works in October 2020. Over the past six months, the brand team spoke to customers, partners, analysts, industry leaders, employees, family and friends, and the overwhelming response was to move forward with HUMAN. As part of the rebrand, HUMAN plans to reinforce the mission by infusing humanity into all-digital experiences.

“We reviewed thousands of potential names and we kept coming back to HUMAN, a theme we’ve embodied since 2014. HUMAN best reflects our company’s journey and captures the unique characteristics of our culture and values,” said Dan Lowden, CMO of HUMAN. “We fight every day to keep the internet human and protect our customers’ digital experiences. This new identity galvanizes our vision and strategically positions us to define the future of the cybersecurity market on our terms.”

Bot attacks are impacting business in every corner of the internet, and are a much bigger problem than most companies realize. The company’s Human Verification Engine protects applications, APIs, digital media from bot attacks, preventing losses and improving the digital experience for real humans.

“Knowing who’s real is among a handful of enduringly hard problems on the internet,” continued Hassan. “The potential economic impact is surreal, and so is the impact to modern security. If you could look like a million humans online, what could you do? The answer is a lot of bad things. And that’s why the work we do is so important.”

This announcement comes at the heels of HUMAN’s recent acquisition by Goldman Sachs Merchant Banking Division, in partnership with ClearSky Security and NightDragon, whose leadership fully backed the new identity. Additionally, HUMAN now verifies the humanity of more than 10 trillion interactions per week, protecting many of the largest enterprises and internet platforms. In 2020, the company saw 34% growth in its customer base and 30% global growth across their teams, demonstrating tremendous market momentum. HUMAN aims to implement additional measures to further bolster its vision of equality and diversify its team, including a newly created role to champion Diversity, Equity, and Inclusion (DEI) and Training and Development.

To learn more about White Ops becoming HUMAN, please read the blog post by CEO Tamer Hassan.

To see what being HUMAN means to our employees, check out the hashtag #KeepItHUMAN or visit us on Twitter.


HUMAN is a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. We have the most advanced Human Verification Engine that protects applications, APIs and digital media from bot attacks, preventing losses and improving the digital experience for real humans. Today we verify the humanity of more than 10 trillion interactions per week for some of the largest companies and internet platforms. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.

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Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

“Work and you’ll get what you need; work harder and you’ll get what you want”.

The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

facebook page with more than 1 million likes which he gain within very short time with his expertise.

Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

1-Create a network

Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

2-Create steady, quality posts that are relatable

Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

3-Social media showcasing/connecting websites

Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.


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