When Lady Gaga didn’t know how to stand up for herself

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Los Angeles, Sep 16 | Pop star Lady Gaga has recalled the time when she was bullied in middle school.

“I didn’t know how to stand up for myself without feeling embarrassed,” she told PEOPLE. The singer kept her struggles hidden from loved ones, including her parents.

“There was a shame of sharing some of this with me. And I feel horrible about that,” said Gaga’s mother, Cynthia Germanotta.

“I was raised differently, where you just have to be tough and not talk about your emotions. I didn’t always understand the difference between normal biological teenage development and a real problem,” added the mother.

Gaga and her mother launched their foundation, Born This Way, in 2012 to help the youth share their moments of struggle, and say that they have since healed their relationship.

Now, they are hoping to help others with their new book, “Channel Kindness”.

“There are things that create highways from heart to heart, where we can hold compassion and empathy, where we can celebrate everybody’s resilience,” said Gaga about the 51 stories from young people around the world included in the book.

“When I was younger and had mental issues, my mom didn’t know how to communicate with me about it,” she added.

“We’ve found a way to channel kindness into our lives in a way that’s also healed our relationship.”

The mother-daughter duo are proud of how far they have come since Gaga’s younger years.

“(I treasure) how we’ve learned to be more open and honest with one another. She helped me do that,” Cynthia said of her daughter.

Gaga added: “I’m just really grateful that my mom holds space for me to be able to talk about how I feel. And because of that, we have a very healthy relationship that is beautiful.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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