Wella Company Introduces weDo/ Professional in India

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Committed to bringing a positive change in the beauty industry, world leader in professional hair color, care, and styling for over decades, Wella Company has launched its latest innovation, a first-of-its-kind full-on Eco-ethical professional hair and body care brand, weDo/ Professional in India.

Natural Hair & Body Care, Vegan, Recyclable

weDo/ Professional is a new eco-ethical brand, offering a range of vegan, cruelty-free, and 100% recyclable products, with a minimalist formula. Co-developed with the scientists of the Wella Professionals hair care labs, and in collaboration with hairdressers, each product has been designed with professional performance in mind. Being an “Eco-ethical” brand, weDo/ Professional looks at a set of environmental, animal, and human impact standards with an objective of being as good as possible, while simultaneously remaining honest and transparent about when certain goals are still beyond reach, but in development.

The weDo/ Professional lineup offers 14 products, including 4 multi-purpose hybrid products for hair and body. This range consists of two unique technologies which are efficient in conditioning hair, first is a sulfate-free cleansing technology that makes cleansers particularly gentle, with a low level of natural origin surfactants, leaving the scalp at an optimal pH. The second, a silicone-free coating technology found in weDo/ Professional conditioners and masks, formulated with olive oil derivatives that act as natural-origin conditioning agents, to naturally envelope the hair fiber.

Emphasizing Wella Company’s commitment to positive change, Manish Bhagat, GM – Wella India Subcontinent Business, says, “With the launch of weDo/ Professional in India, we are tapping into the growing consumers’ desire for products that perform, while being conscious of the impact to the environment. Not only have we developed a consolidated range of multi-functional products that push the boundaries of the industry’s natural and ethical standards, but we aim to be as transparent as possible. We intend to start a dialogue and gradually push for positive change within the hair and beauty industry at large.”

Launching across India, the complete collection of weDo/ Professional is available on Nykaa and Amazon. Follow the brand on Instagram at @wedo_act and #TogetherWeDo for more details.

weDo/Professional has a comprehensive range of clean and natural shampoos, conditioners, and masks for different hair types. weDo/ Professional No Plastic Shampoo Bar (Rs. 1200 for 80 g) is an award-winning sustainability champion made with Argan Oil extracts, that lasts upto 80 washes.

The range also includes hybrid products, such as:

weDo/ Professional Moisturizing Day Cream for Hair and Hands – Rs. 1950 for 100 ml

weDo/ Professional Hair and Body Oil Elixir – Rs. 3350 for 100 ml

weDo/ Professional Protect Balm for Hair and Lips – Rs. 1950 for 25 ml

weDo/ Professional Spread Happiness Mist – Rs. 2150 for 100 ml

weDo/ Professional’s Commitment – weDo/ Professional is proud to be vegan, 93 to 99.7% natural origin, and cruelty free. More specifically the brand is:

Certified as vegan by The Vegan Society

Certified as cruelty-free by Cruelty Free International

Dermatologically tested, and formulated without sulfates, silicones, or artificial dyes

All scented products have a special designed fragrance with an extremely low level of allergens

weDo/ Professional uses murumuru and cupuacu butters, which are used to moisturize and nourish the hair fiber. These ingredients are ethically sourced from the Amazon rainforest and are only harvested for the amount needed with a benefit sharing program in place for the local community supported by the ingredient supplier.

weDo/ Professional packaging follows the concept of the circular economy with recycled and recyclable material:

All weDo/ Professional packaging is designed to be 100% recyclable in industrial facilities

Tubes are made with 50% post-consumer recycled plastic

Bottles are made with 75% to 94% post-consumer recycled plastic.

Any outer packaging is made with 100% recycled cardboard, which is also FSC certified.

Plastic Bank Partnership
weDo/ Professional has partnered with Plastic Bank to continue building on its eco-ethical journey by removing plastic from the environment. This Partnership will allow weDo/ Professional to have a broader impact beyond the products it develops and will help bring to life further its mission to act together towards a more sustainable world. Plastic Bank fights ocean plastic and alleviates extreme poverty by empowering disenfranchised communities to turn pollution into wealth. Collected plastic can be exchanged by residents for rewards such as cash, school tuition, healthcare, or insurance.

More than 4 million plastic bottles collected from the environment so far

That is why for every weDo/ product sold, 8 plastic bottles will be collected from the environment. You can even follow live on the weDo/ Professional website for the exact amount collected so far thanks to the partnership with Plastic Bank.

weDo/ Professional is on a mission to help people transition to a happier and more sustainable lifestyle, for a more beautiful self and a more beautiful planet. Underlining the message of #TogetherWeDo and encouraging others to join the movement, weDo/ aims at transforming good will into concrete actions that will lead to positive change.

About Wella Company

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

Further information about the Wella Company can be found here: www.wellacompany.com.

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How to Apply Coconut Hair Oil : 5 Ways to Getting Nourished, Shiny Strands

How to Apply Coconut Hair Oil : 5 Ways to Getting Nourished, Shiny Strands

There are very few hair care ingredients that are as amazing and trusted as coconut oil. For centuries, coconut oil has been used as a hero ingredient and grandmothers of Indian households swear by it. The buttery, thick oil has managed to make quite an impression among the international fashionistas worried about the health of their hair as well.

Coconut oil brings to you an impressive resume of natural beauty advantages for both the scalp and hair.

If you haven’t yet discovered the wonderful benefits of coating your strands in coconut oil, you are probably wondering why this oil is considered a hair care mainstay. Keep reading to know how exactly coconut oil can nourish your hair and the best ways to apply it for brilliant results.

What is coconut hair oil good for?

How to Apply Coconut Hair Oil
How to Apply Coconut Hair Oil

Here, take a look at some of the reasons that make coconut oil reign supreme in the department of hair care.

  • The oil is super moisturizing for your hair strands. The low molecular weight of coconut oil allows it to easily penetrate the shaft of your hair and get absorbed quickly, much better than other oils.
  • The oil has a high moisture content naturally, and therefore, it is effective in conditioning and moisturizing the strands. The oil doesn’t just sit on top of it.
  • The oil will also help your hair to retain protein because it contains a specific type of fatty acid, known as lauric acid. Nick Stenson, a celebrity hairstylist and Matrix’s artistic director, says that strands hold to proteins better when they are coated in coconut hair oil.

If you need more reasons – coconut hair oil is affordable and found ubiquitously, and does not contain any chemicals.

How to apply coconut hair oil for maximum benefits?

The application of coconut oil to hair entirely depends on how you wish to use it. For instance, a deep conditioning hair mask needs a different application than a split end treatment or detangler.

You’ll find below 5 ways to apply coconut oil.

  1. As a treatment of the scalp

Are you interested in a tension-relieving, relaxing scalp massage? Sounds interesting, right? You can relieve your tensed scalp after a tough day of work by wetting the pads of your fingers with coconut oil. Apply the oil gently onto your scalp and massage it gently for a few minutes. This will help the coconut oil to moisturize your scalp and promote healthy hair growth. A relaxing scalp massage using coconut oil is going to make your hair follicles happy and this will result in speedier and also healthier hair growth.

The reason why scalp massages promote hair growth is because they encourage blood circulation. This helps in delivering your hair follicles all the essential nutrients and also oxygen.

  1. As a hair mask

Coconut oil for hair is known to work wonders when it comes to deep conditioning hair treatments. You can create a DIY at-home hair mask by melting a few tablespoons of the oil over low heat and then transferring the oil to a bowl. Section your hair to properly massage warm coconut oil into the roots of your hair and saturating your strands throughout the tips. After that, use a wide-toothed comb to run through your entire hair so that your hair detangles gently. Then, cover your hair with a warm towel or shower cap, and relax for ten to thirty minutes. You can use your regular or mild shampoo to wash out the oil. Make sure to rinse properly.

Remember not to sleep while you are relaxing. You need to wash out the oil to prevent any build-up.

  1. To define your curls more prominently

Coconut oil is a worthy styler and it can help you look your best. Even if you don’t have the right outfit for the day, your hair is surely going to make heads turn!

A lot of people are partial to wash-and-go or an air-dry. If you are one of them, you can slide the oil through the strands of your hair after taking a shower. The oil will help to define the pattern of your curl while also reducing frizz and moisturizing your hair.

If you want your curls to keep their spring, you can make use of coconut oil in between washes. Your curls will be replenished and have a beautiful shine.

  1. To prevent your hair from tangling or to detangle 

A physical barrier is required for all hair types before detangling the strands, especially for those who have more breakage-prone, drier hair. Coconut oil is a brilliant detangling hair care product that you can use to prevent your hair from breaking. You can apply warm oil or you can use a spray bottle to spritz oil on your hair before detangling.

  1. To treat split ends 

Honestly, you cannot mend split ends forever. There just isn’t a way. You can snip them from time to time, but you cannot say goodbye to them forever. Another way to manage your split end problem is by applying coconut hair oil products. The oil will help to seal the cuticle and make your hair look shinier, healthier, and also less brittle. You might even notice density to your strands, especially if you have been noticing that your hair is tapered toward the bottom and looking thin.

The takeaway

Do you think that your hair can benefit from the use of fatty-rich coconut hair oil? You can give it a try in any one of the 5 ways above. And if anybody was wondering, the oil can also be used straight up on your strands.

However, if you are allergic to coconut in general, you might want to stay away from using this oil. In such cases, applying the oil may result in causing irritation.