Week-long curfew in 5 Surat areas after spurt in cases

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Gandhinagar, April 16 | After a spike in coronavirus cases on Thursday morning in Surat, Gujarat Chief Minister Vijay Rupani decided to impose a week-long curfew in five areas of the city from midnight.

“The curfew will be in five police station jurisdictions of Salabatpura, Mahidharpura, Lalgate and Athwa. The fifth area is in the jurisdiction of Kamrunagar police chowky under the Limbayat police station,” Ashwani Kumar, Secretary at the Chief Minister’s Office (CMO), said on Thursday.

“The curfew will start at 6 a.m. on Friday and continue till 6 a.m. on April 22. The Gujarat Police will enforce the curfew. The decision has been taken to curb the spread of coronavirus,” Kumar said.

Like Ahmedabad, relaxation to buy essential commodities, like milk, vegetables, grain and medicines, would be allowed only to women between 1 p.m. and 4 p.m, added Kumar.

Even as the number of Covid-19 cases has been on the rise in Gujarat, following intensification of surveillance and testing, number of cases in Surat was less compared with other major cities till Wednesday.

But on Thursday morning, 35 new cases were reported after intensified testing in the past 12 hours.

The Chief Minister also reviewed the Covid-19 situation at a meeting with Chief Secretary Anil Mukim, Directorate General of Police (DGP) Shivanand Jha and Additional Chief Secretary Sangeeta Singh. It was also attended by the Surat Municipal Commissioner, the Police Commissioner and the Collector through video link.

The meeting decided to intensify the surveillance in certain areas to identify each and every case of coronavirus infection.

Gujarat is inching towards the 1,000-mark with 871 Covid-19 cases and 36 deaths. At 86 Surat has the third highest number of cases in the state, after Ahmedabad’s 492 and Vadodara’s 127.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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