We shouldn’t be arbiters of truth: Facebook

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Sydney, Sep 16 | Facebook does not want to act like arbiters of truth when it comes to political advertising on the platform in Australia, representatives of the social networking giant told a House of Representatives Committee.

Reiterating a position taken by Facebook CEO Mark Zuckerberg, the representatives of the social networking giant said that Facebook wants to be treated just like other media platforms in Australia, ZDNet reported on Wednesday.

The committee is reviewing different aspects of the 2019 election with an aim of informing policy decisions for future elections.

It asked Facebook representatives if they had any recommendations.

“One of the things we’ve called for is regulation,” Facebook’s Vice President of Public Policy Simon Milner was quoted as saying.

“We’d like to see this whole area more thoroughly regulated, so it’s not a case of us as a technology company headquartered in the US making decisions, like the one we did saying we’re going to ban foreign ads.”

Milner said that Facebook removed around 1.5 billion fake accounts from its platform during the quarter when the 2019 election was held in Australia.

Explaining that fake accounts are often used to share harmful content, Milner said that “almost 100 per cent” of that was removed because of Facebook’s own efforts.

He said that the company uses Artificial Intelligence to find fake accounts and remove them.

“We spend a lot of effort trying to protect our platform from fake accounts,” Milner was quoted as saying.

The comments come even as the platform has been accused of ignoring fake accounts undermining political affairs around the world, according to a memo by a former employee of the social networking giant shared with BuzzFeed News.

In the 6,600-word memo, former Facebook data scientist Sophie Zhang wrote that she found evidence of coordinated campaigns to boost or hinder political candidates or outcomes in India and other countries like Ukraine, Spain, Brazil, Bolivia, and Ecuador.

“I’ve found multiple blatant attempts by foreign national governments to abuse our platform on vast scales to mislead their own citizenry, and caused international news on multiple occasions,” she wrote in the memo, as reported by BuzzFeed News on Monday.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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