Wawrinka crashes out of Rome after losing to Italian teenager

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Rome, Sep 16 | Three-time Grand Slam champion Stan Wawrinka crashed out of the Italian Open after suffering a shocking first-round defeat to 18-year-old Lorenzo Musetti.

On Tuesday, Musetti earned his first ATP Tour victory defeating Wawrinka 6-0, 7-6(2) in a match that lasted one hour and 24 minutes.

Wawarinka made many unforced errors in the first set which saw him lose it without winning even a single game. However, the Swiss raised his level in the second set to work his way back into the match, overcoming an early break deficit to get back on serve. However, Musetti displayed fearless brand of tennis and controlled points against the 35-year-old, finishing off his victory with a winning cross-court forehand passing shot.

“First set was almost perfect. Second set he tried to play better,” the ATP Tour website quoted Musetti as saying. “He was focussed on the match and he wanted to win the set, but I served really good. I mixed a lot with the wide serve, T and body serve. I think the serve was the key to have the lead of the game.”

Musetti, who is the youngest player competing in the Internazionali BNL d’Italia, will now play Japan’s Kei Nishikori in the second round.

“I have seen him play on television and I know he is a very tough player,” Musetti said. “I’m going to enjoy the victory before I start thinking about my match against Nishikori.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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