Vijayan asks Keralites to stay cautious as Covid spreads


Thiruvananthapuram, Sep 16 | Lauding Kerala’s people for showing restraint and following Covid protocols, Chief Minister Pinarayi Vijayan on Tuesday said that such strict caution should continue, otherwise things will go out of hand.

Speaking to the media here, Vijayan noted that studies have shown that till the arrival of vaccines, use of masks has to be continued and a second wave of the disease is around the corner in Middle East and Europe.

“In our state on Tuesday, 3,215 people turned Covid positive, while 2,532 turned negative. At no cost, should lethargy step in and there should be no relaxation in the caution that we all exercised. Already from several quarters, a feeling is there, come what may, if it comes, let it come. This attitude is dangerous,” he said.

Taking a dig at the Congress and the BJP who are out in the streets protesting on various issues, Vijayan said that at times one feels, they are out to create trouble to see bad times come.

“These protesters do not wear masks, do not maintain social distancing and are engaged in taking on the police. They are not just endangering their own safety, but of the society at large. This will not be allowed, as this is a concerted approach to cause harm. The lives of the common people cannot be put at risk to score political brownie points. We will not allow this to happen,” he said.

Vijayan said that with all this happening, the police force which was engaged in fighting Covid, is now having to do their regular job, consequent to the increase in protests.

“We have decided that we would need more people and all those willing to extend a helping hand to help the Covid activities… it would be welcome and they will be attached with the police,” he added.

On Tuesday, the state had 31,156 active cases, while 82,345 people have so far been cured. Twelve new deaths were reported, taking the toll to 466.

In the past 24 hours, 41,054 samples was tested.

Across the state, 2,08,141 people are under observation, including 22,627 in hospitals, while the state has 617 hotspots.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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