Vaccination drive reviving McDonald’s business prospects (IANS Special)

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By Rohit Vaid
New Delhi, March 18 |
The ongoing vaccination drive in India is reviving McDonald’s business prospects, even as the QSR brand has witnessed healthy growth in Tier II cities.

The McDonald’s India – North & East is owned and operated by Connaught Plaza Restaurants (CRPL).

In a conversation with IANS, Sanjeev Agrawal, Chairman and Developmental Licensee, CRPL, said that McDonald’s India – North & East is now looking at technology, restaurant reimaging and menu innovation to drive growth in 2021 and beyond.

“We had entered 2020 with a strong momentum, and like many other organisations, Covid has hit us too. We are optimistic that the country’s mass vaccination drive will play a pivotal role in more customers returning for dine-in visits at our restaurants,” he said.

According to Agrawal, to counter the pandemic’s impact, the company had introduced 100 per cent contactless ordering and WhatsApp-based McDelivery service in 2020 to promote safe food consumption.

“As a result, we are witnessing significantly increased restaurant visitors at most of our drive-through outlets and the McDelivery channel, which exceeds the pre-Covid level. Our business is recovering gradually with steady month-on-month improvement with Tier 2 cities leading the growth trajectory more than it used to, giving us the confidence that the customer sentiment has improved significantly,” Agrawal said.

On the changing demand behaviour, he cited that consumers are avoiding large gatherings and instead opting for a contactless experience which has become a norm.

“The customers are exploring options that reassure safety or they are ordering online to avoid exposure. Our customers have shown trust and confidence in our safety measures, which we have implemented under our ‘Global Safety+’ programme,” he said.

In terms of future growth of the brand, Agrawal pointed out that the company is assessing opportunities to build presence in the emerging markets.

The QSR brand will be completing 25 years in India this October. Its first restaurant was opened at the Basant Lok in New Delhi in 1996.

“The Indian QSR segment is a very exciting and dynamic space, offering huge opportunities for growth. While 25 years is a relatively long period, our focus is to continue assessing opportunities to build our presence in the emerging markets and to evolve our menu as per the Indian taste preferences,” Agarwal said.

(Rohit Vaid can be contacted at rohit.v@ians.in)

Source: IANS

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Handicraft Furniture setting a new trend in the interior and home décor industry

Handicraft Furniture setting a new trend in the interior and home décor industry

Furniture is one of the most prominent and significant aspects of any space. It adds a distinct depth and feel to the décor and enhances its beauty to the next level. Conventionally furniture was considered only as a side element while designing an interior. However, today the trend has changed; the limelight is on the furniture and furnishing elements. Young interior designers and architects are giving utmost importance to furniture and are heavily investing their time and efforts to get the best furniture for modern urban spaces.

Antique Handicraft Furniture

Saharanpur – the furniture city of India is renowned for its explicit patterns, wide motifs, and creativity. The city is home to some of the most skilled and proficient artisans and craftsmen. These creative enthusiasts are known for their attention to detail, intricate carving, and eye for perfection. The finishing and look of the furniture created in this city are beyond comparison. Craftatoz is one of the reputed furniture manufacturing companies in India. Established in the year 1989 in Saharanpur, the company has more than 300 trained and skilled workmen. The antique and eternal furniture created by Craftatoz sets the perfect symphony of texture and gives your space a stunning and grandeur appearance.

Furniture artefacts are one of the worthwhile investments. It not only augments the overall appearance of your room but also meticulously sets the whole ambience. The novelty and ethnic feel of antique furniture make it highly popular amongst the masses. The designers and interior decorators are hunting unique and exquisite antique furniture that connects one with the Indian roots. Craftatoz is one of its kind of handicraft furniture manufacturing company striving to preserve the Indian handicraft industry and introducing artistic handicraft furniture that is spectacular and awe-inspiring.

Preserving the art of Handicraft

Handicraft furniture online is a part of Indian heritage and culture from the Britishers time. Handicraft furniture speaks volumes about our rich history and love for art. Handicraft furniture is an integral part of our interiors and gives your premise an elegant touch. However, over the period of time with the introduction of modernization and machine-made furniture, the significance of handicraft furniture has been also affected to a great extent.  Furniture giants like Craftatoz are exerting themselves to promote the artisan’s talent and preserve the art of handicraft. They are bringing handicraft furniture to modern homes and preserving our legacy. Handicraft furniture is a seamless combination of modern art, style, and antiquity. They are unmatched and a true epitome of sophistication.

Handicraft furniture suits your décor and adds more splendor to it

The latest global trend in home furniture and decoration is Handicraft Furniture. Décor with the layer of Indian handicraft products and furniture creates an interesting décor and creates an impeccable melody of texture, color, fabric, styles, etc. Antique handicraft furniture in the form of mirrors, center table, jharokhas, Chandeliers, key holders, table lamps, corner tables, and much more. Handicraft Furniture is true alchemy of style and poise. They are an ideal fit for any modern urban or conventionally designed abodes. The handicraft wooden furniture celebrates luxury and creates a lavish feel.

The matchless collection of handicraft furniture

Handicraft furniture is never outdated. They are timeless and always in fashion. Other furniture styles may come and go but the love for Indian handicraft and artistic furniture is increasing at an enormous rate. A true lover of Indian culture and exclusive products is sure to get impressed by the sumptuous range of handicraft furniture offered by Craft atoz. The handicraft furniture can truly revamp your furniture and add a gleam to your interiors. Handicraft furniture is available in size, style, and pattern. The availability of premium grade handicraft furniture collection has led to an immense increase in the demand and utility of the same. Interior designers and décor experts are incorporating handicraft furniture to create a comprehensive mood of the space and give it a cutting-edge.

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Like every industry, the furniture industry has also witnessed several ups and downs. The trends in the furniture industry are ever-evolving. There are continuous introductions and upgrades in this sector. However, the heart of the furniture segment is still ‘Handicraft Furniture’ the simplicity, quirkiness, antique touch, regal patterns and immersive feel of handicraft furniture still continue to mesmerize everyone with its grandeur and sheer opulence.

Handicraft furniture is at the pedestal and gaining substantial attention worldwide. They are widely acknowledged as one of the most reputed, credible, and authentic Indian art forms. The handicraft furniture reflects the legacy of the country and opens new avenues for Indian craftsmen and artefacts. Craftatoz with an aim to provide these artists global exposure and widespread Indian culture to every corner of the world brings a well-thought, finely detailed range of handicraft furniture that creates the cult and sets new milestones in the world of online furniture.

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