User-generated content to fuel remote work, learning in India


    New Delhi/Gurugram, April 19 | As India grapples with the second Covid wave amid seismic shift in the way people work and learn, this year and beyond will be a major inflection point for the user-generated content on smartphones in the country, a new report said on Monday.

    From the growth of 5G-capable devices to evolving consumer trends around OTT, gaming and the whole app ecosystem, the pandemic has given a significant thrust to India’s digital-first economy, with many new Internet users from rural India joining the digital economy, according to the ‘4Ps Mobile Plus Economy Report 2021′ by market intelligence form CMR.

    “A whole new generation of India’s Internet users joins the digital economy, which calls for new solutions and strategies to empower them. The foundation of the digital economy are the apps. The power and potential of apps to resolve India’s challenges and generate economic benefits are immense,” said Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR.

    According to the report, in 2021 and beyond, irrespective of the state of 5G roll-out, the OEM focus will be on bringing new 5G-ready smartphones with better AMOLED displays, high-refresh rates and leading flagship features, such as 108 MP cameras.

    “The pandemic gave a strong thrust to enhanced, immersive audio experiences from consumers, operating in an everything-from-home context,” the findings showed.

    With more powerful smartphones available than before, and the persisting pandemic conditions, user-generated content will gain traction.

    “An enhanced app store ecosystem is key to innovate for the needs and challenges of India’s digital economy. In doing so, such an app ecosystem will enable not just content discovery in vernacular languages for users, but aid in maximising reach for app developers,” said Rakesh Deshmukh, CEO and Co-Founder, Indus OS.

    According to the report, India is poised as a major market, not just for app consumption, but for app development that meets the aspirations of these new consumers.

    From a technology perspective, consumers will continue to seek 5G-capable phones, and devices with better camera, battery and audio features.

    “5G will continue to be a key focus for OEMs in 2021, diffusing more powerful features across lower price tiers. Alongside, we see potential for the new affordable 4G smartphones to potentially push many 2G subscribers to embrace 4G,” noted Shipra Sinha, Analyst, Industry Intelligence Group (IIG), CMR.

    Source: IANS

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    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    “Work and you’ll get what you need; work harder and you’ll get what you want”.

    The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

    One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

    facebook page with more than 1 million likes which he gain within very short time with his expertise.

    Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

    1-Create a network

    Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

    Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

    2-Create steady, quality posts that are relatable

    Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

    3-Social media showcasing/connecting websites

    Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

    In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.


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