Use regional languages to communicate with customer base in 2021


By Darshit Shah
New Delhi, May 4 (IANSlife) India is a culturally diverse country with over 120 different languages being spoken here. It is estimated that over 430 million of the Indian population are active on the internet, out of which 227 million users originate from rural India, and over 70 per cent of the overall prefer to converse using their native language on social media (not English).

India, with a population of 136.6 crore in 2021 has witnessed a massive 179.8 per cent increase in social media user base since the genesis of Digital India Campaign, launched in 2015. It is estimated that the user base will grow by 12 per cent till 2023. So why is it important to communicate with the regional language users in their language?

Builds Reliability

With the ever increasing digital population, netizens are susceptible to consuming more content than ever before. It is estimated that approximately 280 million users in India consume content in regional languages, which is about 49 per cent of the overall Indian population on the internet. This makes it imperative that these people are more familiar with their own language and we can also conclude that they would appreciate being communicated in their own language as well.

Your Consumer Feels Heard

In a strange land we call the internet, there are many types of people. But that one thing that remains in every human’s heart is the need to be heard. This basic human need may seem trivial but has done wonders in the past. Your consumers are no different, they too feel the need to be heard. Brands need to understand that these consumers are your potential customers, if you fail to make them feel heard you probably are jeopardising your own chances of tapping into those markets.

Makes You A Truly Customer Centric Company

Fact — You are nothing without your customers. It’s true what they say “Customer is King” (Or Queen) Your customers actually build your brand. They also have the power to perish the brand name. Which makes it even more important that brands need to revolve their strategies around the actual wants of the consumer, but how will they gauge what they want? Well, as we know communication is a two-way street, there’s listening and there’s responding. If your customers belong to a regional language speaking majority and do not converse in english, even on social media. Brands need to adapt and listen to them using their language. Once you understand what they want, you can reciprocate in their language.

People Love It, When You Adapt!

People love the attention, but what they love the most is personalised attention. It shows that the opposite side is actually taking time out to understand and tailor a message just for them! Now this can be termed as a trigger point but this actually helps a brand build an active community who are not just your customers but your advocates as well.

English is not our first language, in fact 280 million of the internet users in India consume content in regional languages which is 70 per cent of our nationwide users. Overcoming the language barrier is crucial to reach millions of users. Customers tend to engage more with the content in their regional language and this adds the element of reliability along with personalised experience. With the rise in digital literacy and smartphone adoption, especially in tier-2, 3 cities, adapting regional content and communication will play a key role in driving growth. It is believed that the next two years will see a rise in regional-led communication strategies and it is up to brands to decide if they want to ride this wave to pivot or perish.

(Darshit Shah — Digital Marketing Executive — Germin8)

(IANSlife can be contacted at

Source: IANS

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Handicraft Furniture setting a new trend in the interior and home décor industry

Handicraft Furniture setting a new trend in the interior and home décor industry

Furniture is one of the most prominent and significant aspects of any space. It adds a distinct depth and feel to the décor and enhances its beauty to the next level. Conventionally furniture was considered only as a side element while designing an interior. However, today the trend has changed; the limelight is on the furniture and furnishing elements. Young interior designers and architects are giving utmost importance to furniture and are heavily investing their time and efforts to get the best furniture for modern urban spaces.

Antique Handicraft Furniture

Saharanpur – the furniture city of India is renowned for its explicit patterns, wide motifs, and creativity. The city is home to some of the most skilled and proficient artisans and craftsmen. These creative enthusiasts are known for their attention to detail, intricate carving, and eye for perfection. The finishing and look of the furniture created in this city are beyond comparison. Craftatoz is one of the reputed furniture manufacturing companies in India. Established in the year 1989 in Saharanpur, the company has more than 300 trained and skilled workmen. The antique and eternal furniture created by Craftatoz sets the perfect symphony of texture and gives your space a stunning and grandeur appearance.

Furniture artefacts are one of the worthwhile investments. It not only augments the overall appearance of your room but also meticulously sets the whole ambience. The novelty and ethnic feel of antique furniture make it highly popular amongst the masses. The designers and interior decorators are hunting unique and exquisite antique furniture that connects one with the Indian roots. Craftatoz is one of its kind of handicraft furniture manufacturing company striving to preserve the Indian handicraft industry and introducing artistic handicraft furniture that is spectacular and awe-inspiring.

Preserving the art of Handicraft

Handicraft furniture online is a part of Indian heritage and culture from the Britishers time. Handicraft furniture speaks volumes about our rich history and love for art. Handicraft furniture is an integral part of our interiors and gives your premise an elegant touch. However, over the period of time with the introduction of modernization and machine-made furniture, the significance of handicraft furniture has been also affected to a great extent.  Furniture giants like Craftatoz are exerting themselves to promote the artisan’s talent and preserve the art of handicraft. They are bringing handicraft furniture to modern homes and preserving our legacy. Handicraft furniture is a seamless combination of modern art, style, and antiquity. They are unmatched and a true epitome of sophistication.

Handicraft furniture suits your décor and adds more splendor to it

The latest global trend in home furniture and decoration is Handicraft Furniture. Décor with the layer of Indian handicraft products and furniture creates an interesting décor and creates an impeccable melody of texture, color, fabric, styles, etc. Antique handicraft furniture in the form of mirrors, center table, jharokhas, Chandeliers, key holders, table lamps, corner tables, and much more. Handicraft Furniture is true alchemy of style and poise. They are an ideal fit for any modern urban or conventionally designed abodes. The handicraft wooden furniture celebrates luxury and creates a lavish feel.

The matchless collection of handicraft furniture

Handicraft furniture is never outdated. They are timeless and always in fashion. Other furniture styles may come and go but the love for Indian handicraft and artistic furniture is increasing at an enormous rate. A true lover of Indian culture and exclusive products is sure to get impressed by the sumptuous range of handicraft furniture offered by Craft atoz. The handicraft furniture can truly revamp your furniture and add a gleam to your interiors. Handicraft furniture is available in size, style, and pattern. The availability of premium grade handicraft furniture collection has led to an immense increase in the demand and utility of the same. Interior designers and décor experts are incorporating handicraft furniture to create a comprehensive mood of the space and give it a cutting-edge.

Taking furniture industry to newer heights

Like every industry, the furniture industry has also witnessed several ups and downs. The trends in the furniture industry are ever-evolving. There are continuous introductions and upgrades in this sector. However, the heart of the furniture segment is still ‘Handicraft Furniture’ the simplicity, quirkiness, antique touch, regal patterns and immersive feel of handicraft furniture still continue to mesmerize everyone with its grandeur and sheer opulence.

Handicraft furniture is at the pedestal and gaining substantial attention worldwide. They are widely acknowledged as one of the most reputed, credible, and authentic Indian art forms. The handicraft furniture reflects the legacy of the country and opens new avenues for Indian craftsmen and artefacts. Craftatoz with an aim to provide these artists global exposure and widespread Indian culture to every corner of the world brings a well-thought, finely detailed range of handicraft furniture that creates the cult and sets new milestones in the world of online furniture.


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