US to block some exports from Xinjiang over alleged rights abuses

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Beijing, Sep 15 | The US will block some exports from China’s Xinjiang region, over alleged human rights abuses against the Muslim Uighur minority, the Department of Homeland Security (DHS) has announced.

The orders announced on Monday that “forced labour” was used to make the products, including at a “vocational” centre it called a “concentration camp”, reports the BBC.

The export ban includes garments, cotton, computer parts and hair products from five entities in Xinjiang as well as Anhui province.

The orders target four companies and one manufacturing site and fall short of the region-wide ban the Department had considered.

“These extraordinary human rights violations demand an extraordinary response… This is modern-day slavery,” the BBC quoted Kenneth Cuccinelli, the DHS’s Acting Secretary, as saying to the media on Monday.

“Because of its unique nature, being, applying to a region as opposed to a company or a facility, we are giving that more legal analysis.

“We want to make sure that once we proceed that it will stick, so to speak,” he added.

Responding to the development, Mark A. Morgan, Acting Commissioner of US Customers and Border Protection agency, said that the orders “send a clear message to the international community that we will not tolerate the illicit, inhumane, and exploitative practices of forced labour in US supply chains”.

The move is the latest by President Donald Trump’s administration to put pressure on China over the situation in Xinjiang, the BBC reported.

Uighurs, who are mostly Muslim, are ethnically Turkic and make up about 45 per cent of Xinjiang’s population.

Earlier this year, a report by China scholar Adrian Zenz found that the Asian giant was forcing women in the region to be sterilised or fitted with contraceptive devices.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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