US threatens sanctions over arms trade with Iran

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Tehran, Sep 17 | The US has threatened to impose new sanctions to prevent foreign arms trade with Iran after the expiration of the UN embargo against Tehran.

“We will return to the US to re-impose sanctions so that the arms embargo will become permanent next week,” Secretary of State Mike Pompeo said at a press briefing on Wednesday with visiting UK Foreign Secretary Dominic Raab.

The US will “do all the things we need to do to ensure that those sanctions are enforced”, Pompeo added.

All UN sanctions against Iran will be restored on Saturday evening, Elliott Abrams, US special representative for Iran and Venezuela, said later in the day.

“The arms embargo will now be re-imposed indefinitely and other restrictions will return, including the ban on Iran engaging in enrichment and re-processing related activities, the prohibition on ballistic missile testing and development, and sanctions on the transfer of nuclear and missile-related technologies to Iran,” Abrams told reporters.

The representative also noted that details of the sanctions enforcement measures will be announced on September 21, which he said “will have a very significant impact”.

President Donald Trump’s administration has sought to invoke the “snapback” mechanism to restore all pre-2015 UN sanctions against Iran after its failed and isolated attempt at the UN Security Council to extend the arms embargo against Tehran.

However, the overwhelming majority of Security Council members asserted that the US has no right to invoke the “snapback” mechanism as the country is no longer a participant after its withdrawal from the Iran nuclear deal in May 2018.

Indonesia’s UN ambassador Dian Triansyah Djani, whose country held the Security Council presidency for the month of August, said that he was “is not in the position” to take further action as there was no consensus among council members over the issue.

Under Security Council Resolution 2231, which endorsed the 2015 nuclear deal, the arms embargo against Iran expires on October 18.

Tehran has said that it will not accept a renewal of the embargo.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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