US stocks rise with Fed meeting in focus

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New York, Sep 16 | US stocks finished higher as Wall Street paid close attention to a key meeting by the Federal Reserve.

On Tuesday, the Dow Jones Industrial Average rose 2.27 points, or 0.01 per cent, to 27,995.60. The S&P 500 climbed 17.66 points, or 0.52 per cent, to 3,401.20. The Nasdaq Composite Index jumped 133.67 points, or 1.21 per cent, to 11,190.32, Xinhua news agency reported.

Shares of big US tech names such as Amazon, Facebook, Netflix and Google-parent Alphabet all closed higher.

Eight of the 11 primary S&P 500 sectors moved higher, with communication services and real estate up 1.72 per cent and 1.39 per cent, respectively, outpacing the rest. Technology advanced 1 per cent. Financials, however, slipped 1.36 per cent, the worst-performing group.

US-listed Chinese companies traded mostly higher, with six of the top 10 stocks by weight in the S&P US Listed China 50 index ending the day on an upbeat note.

The US central bank kicked off its two-day policy meeting on Tuesday. Investors awaited reassurance from the Federal Reserve that monetary policy will remain accommodative for the foreseeable future.

“One of the highlights of this week Fed’s policy meeting is likely to be greater clarity on the implementation of the shift towards an average inflation target,” analysts at UBS said in a note Tuesday.

“The move will make it easier for the Fed to tolerate moderately higher levels of inflation before tightening policy,” they said.

Market sentiment also got a boost after data showed China’s economic recovery continued picking up steam last month, with major economic indicators further improving as the country’s efforts to boost growth amid the COVID-19 slowdown gradually paid off.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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