US stocks end mixed as tech shares lag

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New York, Sep 17 | US stocks closed mixed as tech shares struggled, weighing on the market.

On Wednesday, the Dow Jones Industrial Average increased 36.78 points, or 0.13 per cent, to 28,032.38. The S&P 500 fell 15.71 points, or 0.46 per cent, to 3,385.49. The Nasdaq Composite Index decreased 139.85 points, or 1.25 per cent, to 11,050.47, Xinhua news agency reported.

Six of the 11 primary S&P 500 sectors fell, with technology and communication services closing down 1.56 per cent and 1.2 per cent, respectively, leading the laggards. Energy rallied 4.04 per cent, the best-performing group.

US-listed Chinese companies traded mostly lower, with six of the top 10 stocks by weight in the S&P US Listed China 50 index ending the day on a downbeat note.

The moves came after the US Federal Reserve held its benchmark interest rate steady at the record-low level of near zero and promised to maintain this target range until labour market conditions have improved to reach maximum employment and inflation has picked up to its desirable level.

“Economic activity and employment have picked up in recent months but remain well below their levels at the beginning of the year,” the Fed said in a statement after concluding a two-day policy meeting on Wednesday.

“Weaker demand and significantly lower oil prices are holding down consumer price inflation,” the Fed said, adding “the ongoing public health crisis will continue to weigh on economic activity, employment, and inflation in the near term, and poses considerable risks to the economic outlook over the medium term.”

The Fed slashed interest rates to near zero earlier this year in an effort to support the economy amid the pandemic shock.

On the data front, US retail sales registered US $537.5 billion in August, an increase of 0.6 per cent from the previous month, the Department of Commerce reported on Wednesday. The reading fell short of market consensus.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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