US dollar ticks down on improving market sentiment


New York, Jan 16 | The US dollar decreased in late trading on Wednesday on rising risk appetite from investors’ improving sentiment.

In late New York trading, the euro rose to $1.1150 from $1.1129 in the previous session, and the British pound fell to $1.3024 from $1.3028 in the previous session, Xinhua reported. The Australian dollar was down to $0.6903 from $0.6904.

The US dollar bought 109.92 Japanese yen, lower than 109.98 Japanese yen of the previous session. The US dollar was down to 0.9638 Swiss franc from 0.9673 Swiss franc, and it decreased to 1.3042 Canadian dollars from 1.3058 Canadian dollars.

The US dollar could face some losses though as currencies that felt stuck and under pressure based on trade woes can take a breather from the signing of phase-one trade deal between the US and China, according to US foreign exchange and international payment services company Tempus Inc.

Meanwhile, British pound depreciated against the US dollar resulting from weak consumer price index in December 2019 and renewed expectation on interest rate cut in British central bank in January.

British consumer price index in December 2019 stood unchanged from the previous month in comparison of market expectation of 0.2 per cent month-on-month expansion, according to data issued on Wednesday.

The dollar index, which measures the greenback against six major peers, decreased 0.14 per cent to 97.2310.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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