US adults now stream more on OTTs than watch traditional TV

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US adults now stream more on OTTs than watch traditional TV
US adults now stream more on OTTs than watch traditional TV

San Francisco, Nov 27 | US adults now stream more on OTTs than watch traditional TV. Showcasing a growing trend globally, a Gartner report has revealed that US viewers in the 18-43 age group now spend an average of 63 per cent of their overall TV viewing time watching on various streaming platforms versus cable, broadcast or satellite.

Time spent on streaming TV is soaring, and media budgets are following suit as companies report an average 25.1 per cent of broadcast and cable advertising budgets going to streaming TV.

“However, the streaming services media marketplace is still very fragmented, immature and challenged by the popularity of ad-free services,” said Eric Schmitt, senior director analyst in the Gartner Marketing practice.

Four of the top six streaming TV services are ad-free (Netflix, Amazon Prime Video, Disney+ and HBO Max), but 10 of the top 16 are principally ad-supported (e.g. YouTube and Hulu).

The report indicated that 80 per cent of US viewers (those surveyed) use at least one streaming TV service overall, and 64 per cent watch at least one ad-supported service.

“Consumers’ streaming service choices and viewing habits vary substantially by age and gender. For example, we see that younger views (18-43 years old) have a broader portfolio of streaming TV services,” said Katya Skogen, director of research in the Gartner Marketing practice.

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“This penchant for streaming service variety is particularly true for younger men. Younger women, on the other hand, use fewer services but spend more hours streaming,” Skogen added.

The companies should now assess streaming TV campaign objectives, which may include maximising reach, extending mainstream TV ad buys or scaling performance-oriented digital advertising objectives.

“Marketing leaders must learn to navigate this fluid, high growth, medium in order to deliver TV ads efficiently and effectively,” said Schmitt.

Source: IANS

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Share Market Closing Bell: Nifty ends above 15,500, Sensex gains 443 pts

Share Market Closing Bell: Nifty ends above 15,500, Sensex gains 443 pts

On a weekly expiry day, Nifty opened on positive note and have a dip to make an intraday low at 15367.50 level but showed bounce back moment as managed to close at 15556.65 level with a gain of 143 points. Bank Nifty closed the session at 33135 level with a gain of 289.70 points. 45 Out of Nifty 50 ended in green which suggest broad based buying.

All the sectoral indices managed to close in green expect Energy while Nifty Auto was top gainer. Among Nifty Stock, MARUTI, EICHERMOT, HEROMOTOCO & M&M were the top gainers, While RELIANCE, COALINDIA, POWERGRID & GRASIM were the prima laggards. India VIX closed at 20.88 level with a loss of 1.97%. On Technical Front, The Nifty has formed bullish candle but faced resistance at 21 Four-Hourly Moving Average i.e., 15647 which suggest crossing above the same can show more upside rally.

Nifty has been trading in range of 15200-15700 level while breaching either side can suggest further direction of breakouts. Nifty has given above 50-Hourly Moving Averages which indicate it can show upside moment in the counter. On the Nifty OI Data, On the call side ,the highest OI witnessed at 16000 level while on the put side was at 15500 Niftg level followed by 15300 levels. The momentum indicators Stochastic is trading with a positive crossover on a daily chart which suggest northward journey in the Nifty.

The Nifty may find support around 15200 levels while on the upside 15700 may act as an immediate hurdle. On the other hand, Bank Nifty has support at 32300 levels while resistance at 33800 levels.

Overall, Sector specific momentum has been observed, crossing above 15700 Nifty can show more upside rally.

Market entering into buy on dips pattern.

Palak Kothari
Senior Technical Analyst
Choice Broking

Source: Choice India

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The information contained in this post is source form the news agency or PR agency. We do not take any responsibility of accuracy of information. We have not made any modification or changes in original source content. This information only for general information purposes only. The information is provided by BhaskarLive.in and while we Endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the post for any purpose.

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