UN, partners continue needs assessments in Lebanon


Beirut, Aug 13 | The UN and its partners continue to conduct needs assessments and deliver emergency assistance to people in Lebanon in the wake of last week’s massive explosions in Beirut.

The UN Office for the Coordination of Humanitarian Affairs (OCHA) on Wednesday said that the World Food Programme has prepared 150,000 food parcels for distribution to families affected by the economic crisis and COVID-19 lockdown measures, reports Xinhua news agency.

In addition, it will scale up its cash assistance program in Lebanon tenfold to reach 1 million people, including residents directly affected by the blast, said OCHA.

The UN Refugee Agency has distributed hot meals for 30,000 people, along with food kits for 700 people.

Non-food items and hygiene kits have also been provided, it said.

Partners of the UN Population Fund have distributed dignity kits to an estimated 2,000 adolescent girls and women. Forty front-line social workers have been trained to provide psychosocial support to women affected by the Beirut blasts/

UNICEF is supporting 720 children and adults with psychosocial support through face-to-face sessions, phone calls, and door-to-door visits to families, said OCHA.

UNICEF assessments indicate that 20 public technical and vocational education and training schools that cater to about 8,000 adolescents and young persons have been damaged.

This is in addition to initial assessments by Lebanese education authorities that have identified 120 damaged public and private schools.

To make things worse, Lebanon has entered the community transmission phase of COVID-19, with 1,200 cases under investigation.

This is particularly concerning for the thousands of youths and volunteers supporting cleaning and rehabilitation services, said OCHA.

The two huge explosions that rocked the Port of Beirut on August 4 killed at least 171 people and injured 6,000 others.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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