UN chief urges int’l community to come together to defeat COVID-19

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United Nations, Sep 17 | United Nations Secretary-General Antonio Guterres called on the international community to come together to defeat COVID-19.

“The virus is the number one global security threat in our world today,” the UN chief on Wednesday said at a hybrid press conference, noting that this is the moment when “the international community needs to come together to defeat the virus”, Xinhua news agency reported.

“Many pin their hopes on a vaccine – but let’s be clear: there is no panacea in a pandemic,” the secretary-general noted. “A vaccine alone cannot solve this crisis; certainly not in the near term.”

“We need to massively expand new and existing tools that can respond to new cases and provide vital treatment to suppress transmission and save lives, especially over the next 12 months,” said Guterres.

The UN chief stressed that starting now, a vaccine must be seen as “a global public good, because COVID-19 respects no borders.”

“We need a vaccine to be affordable and available to all – a people’s vaccine,” he noted. “That means a quantum leap in funding for the ACT-Accelerator and its COVAX Facility.”

“For any vaccine to work, people across the globe need to be willing to take it,” said the secretary-general, adding that “with the spread of the virus, we are also seeing a proliferation of misinformation about a future vaccine.”

“This is fueling vaccine hesitancy and igniting wild conspiracy theories,” he noted.

Guterres underscored that “mistrust in vaccines” is on the rise around the world.

“We have seen alarming reports of large segments of the population in some countries indicating their reluctance or even refusal to take a future COVID-19 vaccine,” he elaborated.

“In the face of this lethal disease, we must do our utmost to halt deadly misinformation,” said the secretary-general.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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