Ujjwala Raut to train budding models on ‘Supermodel Of The Year’

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Mumbai, Dec 2 | Supermodel Ujjwala Raut will soon be seen doling out modelling tips on the small screen in the role of a supermodel expert in an upcoming reality show “Supermodel Of The Year”.

“Supermodel Of The Year” will be about a battle and a bootcamp, where 10 models from across the country will take part to win. The tasks on the show will be curated to train and test the different aspects of modelling. Every episode of the show will have a theme pertaining to advertising, digital and modelling world.

“It’s not often that you get to be on a show that changes the norms for fashion and beauty. From having a one of a kind modelling bootcamp to a newer set of tasks, ‘Supermodel Of The Year’ promises to up the notch in reality shows,” Ujjwala said.

“I’m glad to be a part of this platform that lets young aspiring girls celebrate their individuality. Here’s hoping that my insights will help them share their journey better and take them closer to their dream of being India’s next supermodel,” she added.

Ujjwala will train the aspiring models at the modelling bootcamp, which will see rigorous grooming sessions, audition, and supermodel tasks for 10 weeks.

Hosted by Anusha Dandekar, the show is scheduled to go on air on MTV later this month.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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