Two killed as heavy rains lash Hyderabad


Hyderabad, Sep 16 | Two people were killed in house collapse as heavy rains lashed several parts of Hyderabad on Wednesday, inundating low-lying areas, flooding roads and throwing vehicular traffic out of gear.

With 10 cm rainfall in a couple of hours at many places, the roads turned cesspools. The heavy downpour caused long traffic snarls. Motorists were stranded in the peak evening time.

At some places like Shaikhpet and Attapur, cars were submerged while few two-wheelers washed away.

Roads were flooded in busy posh areas like Banjara Hills and Jubilee Hills and commercial centres like Ameerpet, Koti, Dilsukhnagar, LB Nagar, Abids, Basheerbagh, Begumpet, Khairatabad and Secunderabad.

Greater Hyderabad Municipal Corporation (GHMC) pressed its disaster response force teams into service to attend the complaints of water logging. The teams were trying to pump out water even as overflowing drainages made their task difficult.

The municipal officials appealed to people to remain indoors. Police diverted traffic at Biodiversity Park as the road leading towards Mehdipatnam from Gachibowli was submerged at Shaikpet and Toli Chowki.

At Attapur under PVNR Expressway, motorists left their cars to save themselves as the road was totally submerged and water level rose to the height of cars.

Two persons were killed in a wall collapse incident at Medipally. Police said two persons who were passing by on a motorbike were killed when a wall of a temple collapsed.

Bahadurpura and Gandipet received the maximum rainfall over 10.9 cm. According to Telangana State Development Planning Society, the rainfall at Rajendranagar was 10.4 while it was 9.7 cm in Shaikpet.

The Hyderabad Meteorological Office said the heavy rains were due to low pressure area over Telangana and adjoining South Chhattisgarh. It has forecast more rains.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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