Twitter to launch Super Follows tool for users with 10K followers

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New Delhi, June 7 | Twitter is set to soon launch the Super Follows feature that will enable some users with at least 10,000 followers to charge for providing exclusive additional content like extra tweets, joining a community group or receiving a newsletter.

Twitter announced earlier this year it was working on a Patreon-like service, as the micro-blogging platform aims to drive new revenue streams.

Twitter showed a mock-up screenshot during a virtual event with investors, where a user charges $4.99 per month for exclusive additional content.

App researcher Jane Manchun Wong first tweeted screenshots of the new Super Follows feature on Sunday.

“Twitter is working on Super Follows application. Requirements: Have at least 10,000 followers, have posted at least 25 Tweets in past 30 days and be at least 18 years old,” Wong said in the tweet.

Wong also discovered a list of content categories that Super Follows users would choose from to describe their content.

“Notably, ‘Adult content’ and ‘OnlyFans’ are mentioned in the category and platform sections,” the app researcher informed.

In an another monetisation move, Twitter last week rolled out its first-ever subscription offering called Twitter Blue in Australia and Canada, that will give users a 30-second Undo Tweet option to erase any typo, which has been the biggest demand by its users for years.

The users can set a customisable timer of up to 30 seconds to click ‘Undo’ before the Tweet, reply, or thread they have sent posts to their timeline, and correct mistakes by previewing what your Tweet will look like before the world can see it.

“As a Twitter Blue subscriber, you will get these features and perks for the monthly price of $3.49 Canadian dollar or $4.49 Australian dollar,” the company said in a statement.

The subscription service will be gradually rolled out to other countries including India in near future.

Twitter acquired Scroll in May, the $5-per-month subscription service that removes ads from websites that participate.

Twitter aims to more than double its total annual revenue to over $7.5 billion in 2023 with at least 315 million mDAU (monetisable daily active users), according to its CEO Jack Dorsey.

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal

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