Twinkle on her son’s birthday

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Mumbai, Sep 15 | On the occasion of the 18th birthday of her son Aarav, author Twinkle Khanna became emotional and penned a heart-warming post for him.

“Happy 18th birthday Aarav! Here is something I had written for you once and to keep loosening the strings and finally cutting them off this year has not been easy.

“All these years you have been as much my teacher as I have been yours. I learned optimism, kindness and wonder from you as I taught you maths, a few manners and how to switch the lights off when you leave the room.

But looking at you growing up and listening to you repeatedly tell me how much you are looking forward to your independence, I have started realising that when you finally leave my home, my world and step into your own, my lights will go off automatically and my world will be filled with a bleak darkness,” she wrote on Instagram.

Twinkle also said that she’s proud of Aarav.

“Though whenever you return for a visit, I will light numerous diyas and pretend that this is not a permanent power failure; we are just celebrating Diwali.

“I am already missing the little boy you were but am so proud of the man you have become,” she added.

For the uninitiated, Twinkle is currently in the UK along with her husband Akshay Kumar, son Aarav and daughter Nitara. The entire family has accompanied Akshay to the UK, where he is busy shooting for “Bellbottom”.

In the film, Akshay will be seen sporting a moustache. Recreating his look, the other family members celebrated Aarav’s birthday by pasting fake moustaches on their upper lips.

Sharing a picture from the moustache-themed birthday affair, Twinkle wrote: “#MamaBear #MoustacheMusketeers.”

In the image, we can also see Akshay’s sister Alka posing for the camera.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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