Trump’s ex-wife ‘uncertain’ if Melania’s doing a good job

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Washington, Sep 15 | US President Donald Trump’s former wife, Ivana Trump said that she was “uncertain” whether the “very quiet” Melania Trump is doing a good job as First Lady, a media report said.

Ivana Trump married the then-New York real estate developer in 1977 and were divorced in 1991. They have three children together: Donald Jr., Ivanka, and Eric.

She made the remarks during an interview on Monday when asked if Melania Trump was doing a good job as a First Lady, The Hill news website reported.

“I am not sure. She’s very quiet, and she really doesn’t go to too many places. She goes to stuff when she has to go,” the 71-year-old Czech-American businesswoman and former model said.

“But she’s quiet,” Ivana Trump added.

Asked if she has any relationship or friendship with Melania Trump, who is the President’s third wife, Ivana Trump replied: “No, I speak directly to Mr. President, and I don’t get involved with the ex-wives and his private life.”

During Monday’s interview, Ivana Trump also said that her and President Trump’s daughter Ivanka, who is also a senior White House adviser, could “definitely” be the country’s first female President.

“She’s in the White House every day. She’s next to her father every day. She knows all what is going around.

“I think she could be one day the first girl, or woman, president. Definitely,” she added.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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