Trump urges Republicans to back bigger Covid-19 relief package

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Washington, Sep 17 | US President Donald Trump has urged Republicans to support a bigger Covid-19 relief package amid slow economic recovery in recent months.

“Go for the much higher numbers, Republicans, it all comes back to the USA anyway (one way or another),” Xinhua news agency quoted Trump as saying in a tweet on Wednesday.

Senate Republicans initially unveiled a $1 trillion coronavirus relief package in late July, but failed to advance a scaled-down proposal containing roughly $650 billion in total spending last week, as all Democrats opposed the measure.

In a joint statement on Wednesday, House Speaker Nancy Pelosi and Senate Democratic Leader Charles Schumer saidthat they were “encouraged” by Trump’s tweet after months of stalled negotiations.

“We are encouraged that after months of the Senate Republicans insisting on shortchanging the massive needs of the American people, President Trump is now calling on Republicans to ‘go for the much higher numbers’ in the next coronavirus relief package,” Pelosi and Schumer said in the statement.

“We look forward to hearing from the President’s negotiators that they will finally meet us halfway with a bill that is equal to the massive health and economic crises gripping our nation,” they added.

House Democrats unveiled a $3 trillion relief proposal in May, which failed to gain support from the Republicans.

Democrats won’t accept any package lower than $2.2 trillion, Pelosi said recently.

More fiscal support is likely to be needed to support economic recovery as numerous small businesses are struggling, and state and local governments are in dire financial situation, Federal Reserve Chairman Jerome Powell said on Wednesday.

About 60 per cent of business closures across the US since March are permanent, indicating the devastating fallout from the pandemic, according to a report released by online review site Yelp on Wednesday.

As of August 31, 163,735 US businesses on Yelp have closed due to the pandemic since March 1, a 23 per cent increase since July 10.

A total of 97,966 businesses have permanently closed, the report said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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