TradeSmart Launches New Campaign Conceptualised by Halfglassfull Advertising


TradeSmart Online, a venture by financial giant VNS Finance Pvt. Ltd. launches a new ad campaign conceptualised and executed by Halfglassfull advertising agency. With a strong track record of business of over 20 years, TradeSmart believes continual innovation and the use of technology to enhance the experience of users that indulge in trading online.

A still from the ad

The company’s tagline ‘Smart Bano, Smart Chuno’ is the underlying theme in the campaign featuring a series of two advertisements highlighting the crisp service and user experience one receives with TradeSmart. The ads also bring attention to the fee of INR 15 only that is charged by Trade Smart for any kind of trading transaction which is great value for money.

Vikas Singhania, Executive Director, TradeSmart said, “We are really passionate about technology and also about making the trading experience for our clients smoother than ever. The lockdown witnessed an increase in the number of people wanting to trade online and invest their money in stocks. And we see a great opportunity here. We value our customers and are proud of our quick, reliable and efficient management system.” Online trading activity has seen a 47 per cent increase in number of customers during January-July 2020 with a 20% increase in first-time investors. The company also aims to highlight its user-friendly mobile app SINE for stock trading as more and more retail investors also flock to equity markets.

Neha Singhania, Vice President, Business Development said, “This is an extremely crucial time for us to reach out to as many individuals as possible that wish to pursue online trading because our goal at TradeSmart is to make that experience wonderful for them. We have a great working association with Halfglassfull for our past campaign and this one too, we are expecting some great results.”

Santosh Gupta, Director, Halfglassfull Advertising said, “We wanted to curate both the ads, which are part of the campaign in a way, that they seem relatable to TradeSmart’s target audience. So we have created two environments; one of a man at a salon and another one about a family guy, where we highlight the idea that TradeSmart is here to make your online trading stint effort simpler and easier.”

The campaign is going live on Business news channels followed by Social Media pages.

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From being a developer to a CEO in California, Manthan Dudeja's top tips to make money while you're still in college

From being a developer to a CEO in California, Manthan Dudeja's top tips to make money while you're still in college

Gone are the days when one had to finish school, college and subsequent years in getting trained to be able to sustain oneself with decent income. Today, what you earn eventually depends upon your skillset and how early you got started to build an expertise in your domain.

Manthan Dudeja, who currently lives in California and is still in his graduation years, understood the perks of starting early and is now a CEO who has worked across a plethora of jobs, from IoS programming to website development and blogging to trying his hand at Amazon Associates.

In conversation with this dynamic entrepreneur, let’s decode the various options for freshers to make a side income while they are still in school/college –

  • Content writer/Editor

Manthan explains how he started off by writing for blogs with whatever knowledge he had and with the help of internet, this could be by either writing for your own online blog, for instance Manthan was interested in Tech, so he was writing for his blog ‘TechCrack‘ or for someone else in the capacity of a content writer.

It’s not difficult to get started if you have the basic understanding to develop a ‘flow’ while writing a piece and the skill to write what suits your target audience.

  • Software developers/ Programmers/ Coders – Today, software/app developers are earning more than the average of $60 an hour by working remotely. There are a host of online paid/free platforms providing trainings to acquire such skills, Manthan has been an app/website developer for the longest time and by far, this skill has given him the best results for his work.
  • Digital Marketer/ E-Marketer-

Your journey to become a digital marketer starts the day you take the step of self-educating yourself and learning the tricks to attract potential customers either by way of Google, Facebook, or any other digital platform by a host of scalable ways on the internet, undoubtedly, digital marketing is the hottest online work from home concept of this decade.

Manthan is today a successful digital marketer who has equipped himself with the advanced knowledge of online ads on various mediums and has effectively used these skills to generate incredible revenue over time.

These are some of the best ways to get started, according to Manthan, all


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