Tour de France: Drama on Col de la Loze as Lopez wins Stage 17

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Paris, Sep 17 | Primoz Roglic strengthened his grip on the yellow jersey after an intriguing battle on the Col de la Loze as Miguel Angel Lopez rode onto the virtual podium by becoming the ninth rider to pick up a maiden win in this year’s Tour de France with victory in Stage 17.

A pulsating conclusion to the 170km Alpine test on Wednesday saw Slovenia’s Roglic (Jumbo-Visma) ride clear of compatriot Pogacar (UAE Team Emirates) in pursuit of Astana’s Lopez, the Colombian lone ranger, ahead of a final kilometre of brutal double-digit ramps.

The Tour’s first ascent of the Col de la Loze bike path above the ski resort of Meribel lived up to its billing as the queen stage as fans flocked to the summit of the highest point of the Tour and the riders delivered the drama in spades.

Lopez held on for the win in front of French President Emmanuel Macron with Roglic weathering Pogacar’s fevered chase to come home 15 seconds down and extend his lead on his compatriot to 49 seconds ahead of the final day in the Alps.

Victory for Lopez saw the 26-year-old ride into third place in the general classification, 1’26” down on Roglic, while Pogacar, the double stage winner who came home 30 seconds down, took some consolation in moving into the lead of the polka dot jersey standings.

Fourth over the line at the 2,304-metre finish was American Sepp Kuss, who had ridden clear of the leaders with two kilometres remaining only to sit up and wait for his Jumbo-Visma teammate as Lopez made his decisive move.

A solid fifth place for Richie Porte (Trek-Segafredo) saw the Australian veteran rise to fourth place in the standings ahead of Britain’s Adam Yates (Mitchelton-Scott), who stayed in fifth after coming home alongside Spain’s Mikel Landa and behind another Spaniard, Enric Mas of Movistar.

Landa’s Bahrain-Merida team set out their stall early for their leader, riding to the front en masse to set a hefty tempo on the Col de la Madeleine to all but thwart the chances of the day’s five-man break before whittling down the main pack on the start of the final 21.5km climb.

But as the road narrowed and the gradient worsened above the ski resort of Meribel, Landa was unable to repay his team with the attack the world craved but which nobody really expected.

Instead, Jumbo-Visma were able to control matters with their power in numbers, with Kuss, Tom Dumoulin and Wout van Aert all putting in a big shift before the eventual fireworks spelled the end for the last remaining escapee, Ecuador’s Richard Carapaz of Ineos Grenadiers, with 3km to go.

With all eyes on the man in white, it wasn’t Pogacar, the Tour’s best young rider, who made the first move, but Lopez, the diminutive rider in baby blue, who attacked in a moment of indecision after Kuss had ridden clear on one of the numerous flat steps ahead of the last, seemingly interminable slog towards the summit.

As the storm clouds gathered, Roglic dropped Pogacar in his pursuit of Lopez and a potential second stage win. The 21-year-old yo-yoed behind, at one point almost closing the gap despite having to ward off the gathering fans with his arms.

With the finish in sight, Pogacar put in a last-ditch attempt to draw level with Roglic and reignite the battle for yellow, but as the gradient kicked up to 20% the elastic finally snapped. And so, advantage to the 30-year-old Roglic, who extends his cushion to almost a minute ahead of the final day in the Alps and Saturday’s decisive time trial to La Planche des Belles Filles.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

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Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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