Top India challenges ahead for new Amazon CEO


New Delhi, Feb 3 | A toughened upcoming ecommerce policy, legal feuds, the imposition of new taxes and widespread anger among the leading retail associations, the road ahead for upcoming Amazon CEO Andy Jassy will not be a smooth one in India when he takes over the reins from Jeff Bezos in the third quarter of this year.

The fact is that just like Bezos, Jassy also treats India as one of the key growth markets.

In 2018, Jassy had said that the Asia-Pacific region has huge potential to write the next growth story for Amazon Web Services (AWS), with India playing a key role in Cloud adoption among both enterprises and the governments.

“The business in the Asia-Pacific region is very broad and is growing very quickly. The business is growing rapidly in China, India, Singapore, Australia and South-East Asian countries,” he had said during a press conference.

In November 2020, AWS had announced to invest Rs 20,761 crore (nearly $2.7 billion) to set up multiple data centres in Hyderabad. This will be the second AWS region within India after Mumbai, which is expected to go live by mid-2022.

Last month, the Union Ministry of Electronics and Information Technology (MeitY) had launched a quantum computing applications lab in the country in collaboration with AWS.

In the financial year 2020, the revenue of Amazon Seller Service, the online marketplace unit of e-commerce giant Amazon India, grew by 43 per cent from Rs 7,593.5 crore to Rs 10,847.6 crore.

“The company is confident about its future growth,” the regulatory filings read.

Meanwhile, Amazon Internet Service Pvt Ltd, the Indian unit of AWS, witnessed 58 per cent increase in its revenue to reach Rs 4,215.9 crore in FY 2020.

However, the year 2020 has changed a lot for the e-commerce giant in the country.

Bezos, who came to India in January 2020 after a gap of six years, had to face intense political heat in Delhi before Mumbai sea breeze cooled him in the presence of sizzling celebrities.

Bezos did not get time from any top government functionaries and The Washington Post, owned by him, was blamed for this debacle. Prime Minister Narendra Modi gave a cold shoulder to the world’s richest man then by not meeting him. There were indications that the Washington Post’s editorial stance cost him the meetings with top Indian ministers.

Traders across the country staged protests under the aegis of the Confederation of All India Traders (CAIT). According to CAIT, more than five lakh traders were present at the country-wide protests.

The big Amazon announcements like $1 billion investment for the small and medium businesses (SMBs) in India and creating 10 lakh new jobs by 2025 were not enough to address the traders’ ire.

Last year, Amazon had acquired a 49 per cent stake in Future Coupons, a Future group entity. In August, Reliance Retail Ventures Limited (RRVL), a subsidiary of RIL, announced that it is acquiring the debt-laden businesses of the Future Group for Rs 24,713 crore.

Amazon said that Future Group violated a contract with it by entering into the sale agreement with the Mukesh Ambani-led retail major.

The matter reached various courts, both in the country as well as abroad.

In a big relief to Amazon, the Delhi High Court on Tuesday directed Future Retail Ltd to maintain status quo in relation to its deal with Reliance, the Bar and Bench reported.

Future Retail Ltd (FRL) said the company, after due approval from the Competition Commission of India (CCI) and no objection from SEBI, had filed the scheme of arrangement before NCLT Mumbai on January 26. The application is yet to be taken up by the NCLT.

On Tuesday, the CAIT welcomed the Union Budget proposal to impose 2 per cent extra tax on foreign e-commerce companies like Amazon, whether engaged in business of sale of goods or providing services, acceptance of offer for sale, placing of purchase order, acceptance of purchase order, payment of consideration or supply of goods and services partly or wholly. The provision will be applicable retrospectively with effect from April 1.

The trade leaders have demanded that the e-commerce trade in India should be looked into in a comprehensive manner and not only the trading of goods, but all kinds of services availed through any online method should also be brought under the ambit of the proposed e-commerce policy.

Jassy, a seasoned tech honcho who has grown AWS to its current position as the biggest provider of public Cloud infrastructure on the planet and a significant driver of Amazon’s profitability, is aware of all the complexities to do business in India and the year 2021 will reveal more.

Source: IANS

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Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

“Work and you’ll get what you need; work harder and you’ll get what you want”.

The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

facebook page with more than 1 million likes which he gain within very short time with his expertise.

Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

1-Create a network

Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

2-Create steady, quality posts that are relatable

Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

3-Social media showcasing/connecting websites

Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.


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