TikTok-Oracle deal to result in separate US firm: Report

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San Francisco, Sep 16 | With details of TikTok-Oracle deal still scarce, a new Financial Times report suggests that the short video-sharing platform is likely to spin off into a separate US-headquartered company as per the arrangements.

In this new corporate entity, Oracle will be a minority shareholder, said the report on Tuesday, citing people familiar with the matter.

However, what will be the size of Oracle’s ownership is still not clear. But an important role the Cloud major will play is in ensuring that data of TikTok’s users in the US are stored and processed within the boundaries of the country.

The Trump administration last month issued an executive order barring anyone from doing transactions with TikTok’s Chinese parent ByteDance 45 days after the order was released.

The executive order was issued apparently to protect “national security” as the Trump administration earlier raised concerns that the Chinese government could have access to data of American users of TikTok, an allegation that both China and TikTok denied.

A subsequent order required the short video sharing platform to divest its operations in the US by September 20 or face a ban.

Cloud major Oracle earlier this week confirmed a deal with ByteDance to serve as the “trusted technology provider.”

TikTok also said that it had submitted a proposal to the US administration to resolve its “security concerns.”

US Treasury Secretary Mnuchin earlier CNBC that the US government plans to review the deal this week.

Despite the new arrangements with Oracle, TikTok’s dependence on algorithms deployed from China may not end, according to the Financial Times report.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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