TikTok ban won’t affect employees salary payment, US says in filing

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San Francisco, Sep 15 | An executive order issued by the Donald Trump administration last month that prohibits any US transaction with TikTok’s Chinese parent company, ByteDance, would not affect pay cheques of the employees, the government said in a court filing.

The executive order issued on August 6, apparently to protect “national security”, bars any transaction with ByteDance by any person after 45 days.

Worried that the order would affect their livelihood, employee sued the Trump administration.

TikTok also filed a lawsuit against the Trump administration as it accused the US authorities of stripping the rights of the company without any evidence to justify the extreme action and issuing the order without any due process as guaranteed by the Fifth Amendment while banning the company with no notice or opportunity to be heard.

In a filing in Northern California District Court, the administration said that it has sent assurances to TikTok employee Patrick Ryan, the plaintiff in the lawsuit, that the order would not affect pay cheques or other benefits that the employees receive, CNET reported on Monday.

“The Department of Commerce can state that it does not intend to implement or enforce Executive Order 13942 in a manner which would prohibit the payment of wages and/or salaries to Plaintiff or any other employee or contractor of TikTok,” the filing stated.

Doing their jobs would not amount to violating the order, the filing said.

Another executive order, also issued in August, ordered TikTok to divest its US operations by September 20 or face a ban.

Cloud major Oracle on Monday confirmed a deal with ByteDance to serve as the “trusted technology provider.”

TikTok also said that it had submitted a proposal to the US administration to resolve its “security concerns”, Xinhua reported.

“We can confirm that we’ve submitted a proposal to the Treasury Department which we believe would resolve the Administration’s security concerns,” the company said in a statement, adding this step would help to continue the company’s operation in the future.

“This proposal would enable us to continue supporting our community of 100 million people in the U.S. who love TikTok for connection and entertainment, and the hundreds of thousands of small business owners and creators who rely upon TikTok to grow their livelihoods and build meaningful careers,” the statement read.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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