This beauty brand aims to give sustainable support to children


By IANSlife
New Delhi, Oct 18 (IANSlife) Children are among the biggest victims of Covid-19. According to The National Commission for Protection of Child Rights, over 1 lakh children have lost one or both of their parents during the pandemic, leaving them orphaned partially or entirely or abandoned by relatives. The crisis is having a profound effect on the well-being and healthcare of children. Additionally, children living in child care institutions and centres are impacted due to a lack of essential items such as dry rations, personal care products and medical facilities. The disruption of education caused by Covid-19 is adversely impacting education wherein children cannot cope up owing to a lack of adequate online education tools and digital infrastructure.

The Body Shop India, an activist and global beauty brand, held a virtual event to introduce #LightALittleLife. The initiative is aimed to provide sustainable support for children who have lost their parents, caregivers and family livelihoods due to the pandemic. The launch event was joined by actor, Sanya Malhotra as the Chief Brand Advocate. Light A Little Life aims to support such disadvantaged children impacted by Covid-19. It has partnered with Miracle Foundation India to provide vital education and healthcare support for these children. This initiative will provide school supplies, coaching, tutor support; internet connectivity for online learning; timely medical tests, prescriptions, supplements; access to quality healthcare inclusive of emergency healthcare.

Shriti Malhotra, CEO, The Body Shop India, said, “We need to build programs to create impact at the grassroots where it is needed the most. When looking into a cause as sensitive and delicate as children who have lost their families due to Covid — it becomes crucial that we are open to conversations that help us understand the problem and build a program that makes a difference to help these precious little lives. Our conversations today will be the main source of our collective actions — varied thoughts, voices and contributions are what can really bring about collective change so all of us, in our capacities can contribute to creating a more just and equitable future for these children.”

Sanya Malhotra, Chief Brand Advocate, passionately shared her insights. “I believe that change starts from within ourselves and our own surroundings. Fortunately, I have had the opportunity of portraying strong female characters in my field of work, thus prompting the underlying conversations around the role of women in families, the freedom to make choices and gender empowerment in our society. I strongly advocate these conversations about the issues that affect vulnerable children and families. I urge everyone to collectively come forward to participate, create dialogues and contribute towards the ‘Light a Little Life’ program and bring as much positive change as possible.”

The brand is raising funds at all of its points of sale, including its 200+ retail stores and online store at, by accepting voluntary customer donations of at least Rs 20. Over the next five months, the brand hopes to raise consciousness, match every customer donation and raise a minimum of Rs 2 million for the children of Miracle Foundation.

In line with the guiding principles of ‘The Body Shop’, this initiative is a call to action to facilitate change for children. It will be a stage to listen to their stories, learn from conversations with change-makers, form opinions, mobilize people and work together for the betterment of the community. Light a Little Life program’s purpose is to help these children sustain themselves in society and to get equal opportunities for a better life.

India Country Head for Miracle Foundation India, Nivedita Das Gupta, said, “The impact of the pandemic on children is multifold. While we can quantify the number of children, the numerous issues they face, right from emotional turmoil, lack of food, loss of education etc certainly creates a sense of unease and uncertainty among them. The need of the hour is for each one of us to understand our responsibility and contribute towards filling this gap and ensuring that children are protected and supported. Children are at the heart of our foundation, each program is made for them in a way that helps ensure holistic development. Our aim is to rebuild the roofs over their heads with kindness, love and care thus giving way to a future where they can excel and thrive in their chosen paths.”

(IANSlife can be contacted at

Source: IANS

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Weekly Technical Share Market Outlook

Weekly Technical Share Market Outlook

The Indian market recovered sharply on the last trading day amid the weekend after a continuous fall. Market has managed to halt above 16000 Nifty levels after continuous losing streak. Index reacted violently, grasping Indian as well as global factors throughout the week. Simultaneously, Inflation is catching up and profit margins are taking a hit.


Sensex advanced 1532 points or 2.90 percent while Nifty gained 484 points or 3.07 percent in a week. Simultaneously, Bank nifty has overcome bear’s dominance ending the session with 3.49 percent gain. Sectorally,Nifty Metal saw the highest gains of 7.40 percent followed by the Realty and Auto added over 4% gain. On the flip side Nifty IT tumbled 2.82 percent on weekly basis. Midcap and Small Cap measures rising nearly 2 percent as well.

In Nifty stock, EICHERMOT gained 11.31% while TECHM lost 5.98% on a weekly basis. INDIA VIX closes at 23.10 suggests volatility driven market is going to remain intact. Coming to the OI Data, on the call side highest OI witnessed at 17000 Nifty followed by 16800 Nifty strike price while on the put side, the highest OI was at 16000 Nifty followed by 15800 Nifty strike price. Technically, Nifty has formed a Tweezer Bottom type pattern in the weekly chart suggesting a short term buying rally may drive the market until monthly expiry. On the daily chart, price has rebounded from the lower Bollinger band as well.

Momentum indicators MACD & Stochastic were trading with a positive crossover & reversed from oversold zone. However, Index is still struggling to get the support of 50 Simple Moving Average in daily chart. Short term investors and traders are advised to work with option strategies to neutralize the volatility. Overall, Nifty is having support at 15700 mark while on the upside 16700 followed by 16500 may act as an immediate resistance. While Bank nifty has support around 32500 while resistance is placed at 36000 on weekly chart.

Sumeet Bagadia
Executive Director
Choice Broking

Source: Choice India


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