The growing culture of online dating in India

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    By IANSlife
    New Delhi, Dec 16 (IANSlife) The COVID-19 pandemic has redefined the rules for online dating in the country. With the enforced lockdown restrictions and social distancing norms in place, virtual dating has slowly become the new ‘Favourite’ among Indian singles.

    The effect can be very well witnessed across dating platforms as they experienced a vast surge in new user signups from all over the country. Dating app QuackQuack saw a whopping 300 percent increase in signups from smaller cities and towns and that took their current user base to 11 million. The platform added the last million users in just 115 days and in the past one year they added around 3.40 million new users.

    “2020 has been the year when virtual dating was accepted by masses among the desi singles. We witnessed participation from people of all age groups and geographies. What’s pleasing to see was the huge growth in participation of users from small towns & cities and in the near future we are expecting the number to shoot up even further,” says Ravi Mittal, Founder of QuackQuack on the growing culture of Online Dating in India.

    “With the COVID danger still hanging in the backdrop and social distancing norms still in place, we are expecting the coming year to continue to reap good results for online dating as users are much more comfortable in interacting virtually. If 2020 was the starter, 2021 will be the main course for daters!,” he adds.

    To analyze this growing trend of online dating, QuackQuack closely monitored 50,000 of their users for 3 months straight and they have come up with the dating trends that will be followed in the industry in the coming year.

    Online Dating will continue to prosper in Tier 2 & 3 cities

    The months long isolation and social distancing has compelled the users from smaller cities to come online in search of their love interest. The app on-boarded 70 percent of their new users from such cities and the trend is expecting to grow further as more & more people start adopting the culture of Virtual Dating.

    The era of commitment is back again!

    There has been a welcome surge in people who are looking for meaningful relationships. With more time in hand, users are willing to go that extra-mile in order to know their counter-part and are engaging with the profile of their interest for hours. It was revealed that the average time a user spend on their app is 11 minutes.

    Average age of user is expected to drop

    The current average age of users on QuackQuack is 25 years, that has dropped from 29 just a few years back. The average age is expected to drop even further as more and more youngsters adopt the culture of Online Dating.

    Women have started to embrace Online Dating

    The app witnessed a 12 percent increase in women signups during the lockdown. With the increasing acceptance of the online dating culture and with the continuity of social distancing norms more women are expected to get comfortable with online dating. It also revealed that female users open the app 48 times a day while male users tend to use the app 24 times during the day. Women open the app twice as much as their male counterparts.

    Dating apps are the new WhatsApp for couples

    The user chats on the app have increased from 350k to 500k per day, a clear sign of things to come with social distancing in place. They also witnessed a 25 percent surge in profile views this year. With low confidence in stepping out, we can expect people to spend more time on dating apps browsing matches & interacting with their love interests.

    Video Calling is the most preferred option for Indian Singles

    During the lockdown, video calling was one of the most used features by couples on dating platforms. This trend is only expected to grow as users are interacting with profiles that are quite far off from their current location and it gives them a sense of connectivity & closeness. QuackQuack is also coming up with a video calling feature on their app soon.

    (IANSlife can be contacted at ianslife@ians.in)

    Source: IANS

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    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    “Work and you’ll get what you need; work harder and you’ll get what you want”.

    The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

    One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

    facebook page with more than 1 million likes which he gain within very short time with his expertise.

    Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

    1-Create a network

    Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

    Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

    2-Create steady, quality posts that are relatable

    Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

    3-Social media showcasing/connecting websites

    Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

    In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.

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