Telangana’s initiative to help start-ups with post-COVID rejig draws good response

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Hyderabad, Aug 3 | Rejig.HydStartups, an initiative by the Telangana State Innovation Cell (TSIC) and T-Incubators & Enablers to support start-ups in reimagining and repositioning their business model post-COVID-19 pandemic, has received more than 300 applications and 100 start-ups have been selected to be part of the mentoring programme, it was announced on Monday.

Rejig.HydStartups is spread out in three-weeks of mentoring to help start-ups connect with investors or gain corporate market access, will see a three-pronged approach — understanding the concerns of the start-up with a completion of leg work assigned by the mentor, understanding the change of strategy, and a revised pitch.

The programme will culminate in a massive pitch day event where the start-ups will be pitching for equity funding, collateral-free debt funding, or corporate market access.

The start-ups selected were from domains like life-sciences, fintech, manufacturing, agriculture, FMCG, emerging technology.

A webinar involving ecosystem catalysts, was organised to understand the impact of the pandemic on the start-ups and expectations from the founders to become resilient.

“Hyderabad will be standing out for its city as a whole approach through this important initiative Rejig.HydStartups to support the start-ups in coming weeks to become resilient post-pandemic. Even the applications that we received was a truly relevant mixture of industry sectors that require immediate attention,” said Jayesh Ranjan, Principal Secretary, Information Technology, Telangana government

The webinar also saw a panel discussion involving Ravi Narayan, CEO of T-Hub & CIO of TSIC, Sridhar Pinnapureddy, Founder Chairman of CtrlS Datacenters, currently the President of TIE Hyderabad, Sateesh Andra, Managing Director of Endiya Partners, an established VC and investor. Panel was moderated by Deepanwita Chattopadhyay, CEO of IKP Knowledge Park.

The speakers gave their experiential insights and urged the startups to relook at their business models and be willing to reimagine during the toughest crisis.

Some of the steps founders could take range from identifying the alternate market for the existing product or service, rationalising the product or service, smart cost optimisation, to look out for answers by discussing with the customers, mentors, and investors.

One of the important mentions by all the panellists towards betterment was founders’ resilience, the fact that the investments largely are done based on the strength of the business model and quality of the human capital.

Chattopadhyay said that it is a great opportunity not just for startups but also for the incubators and enablers to collectively contribute to the start-up ecosystem in the times when mentor access is important for founders to get a sounding board.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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