‘Tech disruptor’ Madhav Sheth gears up to make realme a global brand

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'Tech disruptor' Madhav Sheth gears up to make realme a global brand
'Tech disruptor' Madhav Sheth gears up to make realme a global brand

New Delhi, Nov 25 | When Madhav Sheth, the first Indian global CEO in the smartphone industry, got on a call with realme CEO Sky Li in February 2018, they may not have actually realized then that the partnership will create a brand that would not only shake up the Indian market but also expand to 61 countries globally.

Both, however, realized that there was a huge gap between the top two biggest online smartphone players in India, which played to realme’s advantage.

The dream was to enable more users to experience pleasure and efficiency brought by the latest technology, starting from smartphones, to more categories of consumer technology and it only took Madhav Sheth and Sky Li two months of planning to launch the brand which started from India.

Within the first year of operations, realme established itself as the No 4 smartphone brand in India that effortlessly amalgamated outstanding designs with advanced technologies and industry-leading qualities.

Last three years or so have been of immense joy and pride for Madhav, in being part of one of the fastest-growing companies that have emerged as a key player in its segment, and has accomplished some major milestones.

“realme started its journey with a ‘Dare to leap’ attitude and a vision to provide next level and class-leading design, performance, and quality in each price segment for its users. We have brought in numerous innovations which have helped us retain our position as a tech disruptor,” said Madhav, who is now fully responsible for realme’s business operations in Africa, Asia Pacific (excluding mainland China), Central and Eastern Europe, Latin America, Middle East and Western Europe.

“In a span of just three years, we have grown to become a family of 100 million users globally, and the love and support we receive from this family are overwhelming,” he told IANS.

The facts speak for themselves: From a market share of 3 per cent in 2018 to 10 per cent in 2019, the brand witnessed a massive 255 per cent growth and sold 5.2 million smartphones during the 2019 festive season alone.

In 2021, realme ranked third in terms of overall smartphone shipments and top 5G Smartphone brand in Q2 2021, according to Counterpoint Research.

realme became the fastest brand to reach 50 million cumulative smartphone shipments in India in Q2 2021. As per an IDC report, realme captured the 4th spot in India smartphone market with 4.9 million shipments and a 14.5 per cent market share in Q2 this year.

In the third quarter, realme captured the fourth spot with a 14 per cent market share, according to Counterpoint.

For Madhav, it has been a phenomenal leap — from a challenger brand to an industry leader.

“We have been the fastest growing brand to reach 50 million users in India. The next phase of growth promises to be equally exciting and promising as we look forward to a new beginning with new hopes. We are focused on expanding leadership in the premium smartphone market with new launches in GT series, our premium flagship,” he mentioned.

At the same time, 5G will underpin realme’s ambition to create and develop a holistic 5G ecosystem through 5G devices.

“We look forward to emerging as the Top 3 smartphone brand in India and globally with a dual 100 million Sales Strategy: achieving another 100 million till the end of 2022, and 100 million in 2023 itself,” Madhav told IANS.

The brand has also been at the forefront of accomplishing multiple industry firsts such as India’s first 5G smartphone, first 64MP camera, India’s first quad-camera smartphones, fastest 50w and 65w charge in India.

Under Madhav, the brand forayed into AIOT (Artificial Intelligence of Things) segment with successive launches, creating 1+5+T strategy with a vision to create a TechLife universe for the youth.

The brand witnessed the sale of 1.4 million units of wearables and hearables, 250K units of Smart TV and over 70K units of realme Book (Slim) and realme Pad in the Diwali season this year.

“Today, AIOT contributes to a healthy share of our revenues in India and globally. Unlike other brands, realme still maintained YoY growth of 30 per cent in India. Globally, realme still maintains a growth rate of over 100 per cent with huge potential,” said Madhav, CEO realme India, VP, realme and President, realme International Business Group.

realme started its journey by selling its smartphones online but has since strengthened its offline footprint across the country.

The brand is now available at 35,000 micro-outlets in metros and Tier 4 and 5 cities and towns across the country. The brand recently introduced 300 exclusive stores across the country.

The brand is looking at expanding its offline presence to more than 1,000 exclusive stores by the end of 2022. realme will also set up seven 5G R&D centres including in India, informed Madhav.

In 2019, realme invested Rs 300 crore in the SMT lines for smartphone manufacturing in its Noida facility. All realme smartphones are being totally manufactured in India.

Amid the thrust on local manufacturing in India, more than 60-70 per cent of realme smartphone supplies, like screens, batteries, and internal structures, are currently purchased and manufactured in the country.

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“We are glad to see our customers choosing our products for the quality we offer, and we will remain steadfast in our mission to bring to our customers a tech-enabled, connected, and convenient lifestyle,” Madhav said, gearing for the next growth phase of realme — this time globally.

In Europe, realme became the fourth top Android smartphone brand for consecutive quarters in 2021. Realme also became the fastest smartphone brand to reach 100 million users, making a major breakthrough with an overwhelming 360 per cent (year-on-year) growth in the European Union (EU).

In Central and Eastern Europe (CEE) and Russia markets, realme accomplished even greater leaps and became the third top Android smartphone brand, with also being the top fifth Android smartphone brand in Poland, The Czech Republic, Greece, Slovenia and Belarus.

Globally, realme still maintains a growth rate of over 100 per cent with huge potential and Madhav, who started his journey just a couple of years ago to make realme one of the top smartphone brands in India, is now on the way to create the same love and passion for the brand among the global audiences.

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal

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