Team of doctors saves life of man with 15% active heart

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New Delhi, Sep 16 | Timely and prompt treatment by a multidisciplinary team of doctors at Max Hospital, Saket, provided a new lease of life to a man whose heart functioned merely at 15 per cent of its capacity. In addition to his complications, he had also developed acute renal failure post his heart operation. However, his life was saved after a set of complex surgeries.

The hospital said that the man was suffering from end-stage heart failure at Max Hospital and soon after the heart transplant, he developed acute renal failure raising the risk of organ rejection. The hospital told that the doctors managed the patient efficiently, who is now fully recovered three months after his surgery.

29-year-old Raj Kumar Rawat was brought to the emergency of Max, Saket in June in a critical condition and was diagnosed with Class IV dyspnea (shortness of breath) and only 15 per cent of heart function, is also a known case of severe LV dysfunction.

The hospital said that medical investigations during hospitalization revealed that Rawat’s chest had an enlarged heart with fluid accumulation in the pleural cavity which could be an after-effect of a series of heart surgeries. “Earlier in 2012 he had undergone a major heart surgery at the age of 21 years, for treating the abnormal thickening of his heart muscles that caused severe disruption in the pumping efficiency of the heart. Later in 2015, the patient had a dual chamber pacemaker implantation,” the hospital informed.

“He underwent the procedure where his heart was replaced with a donor heart, and upon being hemodynamically stable he was extubated after 1st postoperative day,” said Kewal Krishan, Director – Heart Transplant & Ventricular Assist Devices, Principal Consultant – Cardiac Surgeon, Max.

“Since two of his heart valves were not functioning effectively causing backward flow of the blood leading to the mixing of oxygenated blood with the de-oxygenated blood. ECHO also revealed a uniform decrease in the motion of his ventricles causing the pumping pressure to reduce to 55 mm Hg. With his deteriorating condition and looking at the history of the patient, he was advised for an immediate orthotopic cardiac transplant procedure,” he explained.

The hospital said that even though the blood flow in the patient’s heart was hemodynamically stable, he had intermittent Atrial Fibrillations, a condition when irregular heartbeats occur. The situation may elevate to clot formation or even heart failure. Doctors told that he was instituted with antiarrhythmic medications and immune-suppression strategy as per the protocols.

However, the post-operative investigations revealed that the patient had developed mild RV dysfunction with increasing TLC count. “He had to be electively re-intubated when the team observed oliguria (low Urine output) and immediately consulted the nephrology team,” Krishan said.

Rawat was administered with Continuous Renal Replacement Therapy (dialysis for acute renal failure) to revive his kidney functioning. “After three days the patient showed improvement in urine output and his last Sustained Low Efficiency Dialysis (SLED) was done. As his haemodynamics improved and R.V. dysfunction resolved he was extubated and gradually started on a regular diet,” Krishan informed.

Rawat was later transferred to the general ward where his pacing wires were removed and review was done, which showed good biventricular functions. “The rest of his recovery was satisfactory and he got discharged in stable condition to remain on close follow up,” the hospital stated.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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