Syniti and Data Migration Resources Merge to Accelerate Value and Innovation for Enterprise Digital Transformation


 — Organization is uniquely positioned to solve complex data challenges that transform clients into efficient digital enterprises through a combined IP portfolio, expanded global footprint and the largest collection of data specialists in the world

 — AI-driven platform converges a complete set of enterprise capabilities spanning data management, analytics and governance

 — Company will operate under the Syniti brand, with Bridge Growth Partners, LLC as the majority shareholder

BOSTON, May 4, 2021 /PRNewswire/ — Syniti, a global leader in enterprise data management, and Data Migration Resources, Inc. (DMR), a proven provider of high-quality data to the world’s leading organizations, today announced they have come together to uniquely address enterprises’ rapidly growing need for holistic and strategic enterprise data management. With globally-trusted technology and expertise from thousands of successful go-lives, the organization provides unique solutions that rapidly translate data into valuable insights, helping enterprises grow faster, reduce risk and increase their competitive edge. It will operate under the Syniti name with Bridge Growth Partners, LLC as the majority shareholder.

“Syniti represents the next generation of enterprise data management,” said Kevin Campbell, CEO of Syniti. “Together, we’re powerfully positioned to provide the highest levels of data quality with AI-driven solutions spanning migration and quality to master data management and metadata management. This gives our customers and partners the unique advantage of leveraging a single global provider to solve challenges throughout the data journey.”

Combined technology to fuel digital transformation

According to recent Gartner research1, digital transformation is creating modern data and analytics use cases that will not be fulfilled well enough through point-based tools. The combined solution portfolio comprised of the Syniti Knowledge Platform™, DMR CONCENTO™ Rapid Data Governance (RDG), and other powerful software solutions provides customers and partners with the aggregated, integrated capabilities needed to address changing business and IT requirements.

“We’re pleased to bring together, and rapidly scale, a very distinct platform of solutions and expertise unlike anything in the enterprise data management space,” said Alok Singh, CEO of Bridge Growth Partners. “Digital transformation is driving change across all industries and enterprises must address heightened needs for data quality to support growth and manage competitive pressure.”

Ryan Rodenburg, CEO of DMR, said, “The value of enterprise data has never been higher. There is a unique opportunity created by combining these organizations as we’re uniting the best-of-the-best: industry-leading innovation backed by the world’s top data talent to ascribe trust in data and deliver unique, highly valuable business outcomes for our customers and partners.”

Extensive track record of success  

Prior to operating as a single entity, the two companies shared complementary capabilities including a successful multi-year track record in the SAP ecosystem, as well as several advanced capabilities and SAP-certified solutions.

Together, Syniti will further augment its enterprise data leadership and global reach, and continue to work closely with industry-leading companies and the world’s top global system integrators.

Transaction Information

The combined company will be led by Kevin Campbell, current Syniti CEO. Ryan Rodenburg, current DMR CEO, will join Syniti’s Leadership Team as EVP and NA COO. Bridge Growth Partners, LLC remains the majority shareholder. To learn more about the organization, please visit Syniti or DMR.

About Syniti 

Syniti solves the world’s most complex data challenges by uniquely combining intelligent AI-driven software and vast data expertise to yield certain and superior business outcomes. For over 25 years, Syniti has partnered with the Fortune 2000 to unlock valuable insights that propel growth, reduce risk and increase their competitive edge. Its full end-to-end platform of capabilities span data conversion and data quality, data archival and replication, master data management, analytics, information governance, and data strategy. Syniti is a portfolio company of private equity firm Bridge Growth Partners LLC. Read more at

About Data Migration Resources, Inc.

DMR helps the world’s leading organizations with the challenge of SAP data management. We offer specialized tools and professional services that support SAP data migration, SAP data quality, and SAP master data governance. DMR helps our customers take data “off the critical path” of their SAP journey, and we empower our clients to achieve data-driven business outcomes using SAP solutions for EIM.

Any statements in this release that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to various risks and uncertainties described in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC), including its most recent annual report on Form 20-F, that could cause actual results to differ materially from expectations. SAP cautions readers not to place undue reliance on these forward-looking statements which SAP has no obligation to update and which speak only as of their dates.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

About Bridge Growth Partners

Bridge Growth Partners, LLC is a private equity firm that targets investments in the technology and technology-enabled services sectors. Bridge Growth Partners brings together in one team premier investment, financial, strategic, and operating business building talent. The firm is committed to relationship-based investing, with a focus on supporting growth, operational excellence and world-class governance at its portfolio companies to create value for investors. For more information about Bridge Growth Partners, please visit

1 De Simoni, G., Chien, M., Jain, A., Zaidi, E. (2021). Modern Data and Analytics Requirements Demand a Convergence of Data Management Capabilities. Gartner.


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Handicraft Furniture setting a new trend in the interior and home décor industry

Handicraft Furniture setting a new trend in the interior and home décor industry

Furniture is one of the most prominent and significant aspects of any space. It adds a distinct depth and feel to the décor and enhances its beauty to the next level. Conventionally furniture was considered only as a side element while designing an interior. However, today the trend has changed; the limelight is on the furniture and furnishing elements. Young interior designers and architects are giving utmost importance to furniture and are heavily investing their time and efforts to get the best furniture for modern urban spaces.

Antique Handicraft Furniture

Saharanpur – the furniture city of India is renowned for its explicit patterns, wide motifs, and creativity. The city is home to some of the most skilled and proficient artisans and craftsmen. These creative enthusiasts are known for their attention to detail, intricate carving, and eye for perfection. The finishing and look of the furniture created in this city are beyond comparison. Craftatoz is one of the reputed furniture manufacturing companies in India. Established in the year 1989 in Saharanpur, the company has more than 300 trained and skilled workmen. The antique and eternal furniture created by Craftatoz sets the perfect symphony of texture and gives your space a stunning and grandeur appearance.

Furniture artefacts are one of the worthwhile investments. It not only augments the overall appearance of your room but also meticulously sets the whole ambience. The novelty and ethnic feel of antique furniture make it highly popular amongst the masses. The designers and interior decorators are hunting unique and exquisite antique furniture that connects one with the Indian roots. Craftatoz is one of its kind of handicraft furniture manufacturing company striving to preserve the Indian handicraft industry and introducing artistic handicraft furniture that is spectacular and awe-inspiring.

Preserving the art of Handicraft

Handicraft furniture online is a part of Indian heritage and culture from the Britishers time. Handicraft furniture speaks volumes about our rich history and love for art. Handicraft furniture is an integral part of our interiors and gives your premise an elegant touch. However, over the period of time with the introduction of modernization and machine-made furniture, the significance of handicraft furniture has been also affected to a great extent.  Furniture giants like Craftatoz are exerting themselves to promote the artisan’s talent and preserve the art of handicraft. They are bringing handicraft furniture to modern homes and preserving our legacy. Handicraft furniture is a seamless combination of modern art, style, and antiquity. They are unmatched and a true epitome of sophistication.

Handicraft furniture suits your décor and adds more splendor to it

The latest global trend in home furniture and decoration is Handicraft Furniture. Décor with the layer of Indian handicraft products and furniture creates an interesting décor and creates an impeccable melody of texture, color, fabric, styles, etc. Antique handicraft furniture in the form of mirrors, center table, jharokhas, Chandeliers, key holders, table lamps, corner tables, and much more. Handicraft Furniture is true alchemy of style and poise. They are an ideal fit for any modern urban or conventionally designed abodes. The handicraft wooden furniture celebrates luxury and creates a lavish feel.

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Handicraft furniture is never outdated. They are timeless and always in fashion. Other furniture styles may come and go but the love for Indian handicraft and artistic furniture is increasing at an enormous rate. A true lover of Indian culture and exclusive products is sure to get impressed by the sumptuous range of handicraft furniture offered by Craft atoz. The handicraft furniture can truly revamp your furniture and add a gleam to your interiors. Handicraft furniture is available in size, style, and pattern. The availability of premium grade handicraft furniture collection has led to an immense increase in the demand and utility of the same. Interior designers and décor experts are incorporating handicraft furniture to create a comprehensive mood of the space and give it a cutting-edge.

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Like every industry, the furniture industry has also witnessed several ups and downs. The trends in the furniture industry are ever-evolving. There are continuous introductions and upgrades in this sector. However, the heart of the furniture segment is still ‘Handicraft Furniture’ the simplicity, quirkiness, antique touch, regal patterns and immersive feel of handicraft furniture still continue to mesmerize everyone with its grandeur and sheer opulence.

Handicraft furniture is at the pedestal and gaining substantial attention worldwide. They are widely acknowledged as one of the most reputed, credible, and authentic Indian art forms. The handicraft furniture reflects the legacy of the country and opens new avenues for Indian craftsmen and artefacts. Craftatoz with an aim to provide these artists global exposure and widespread Indian culture to every corner of the world brings a well-thought, finely detailed range of handicraft furniture that creates the cult and sets new milestones in the world of online furniture.


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