Swiggy delivery executives in Hyderabad to go on strike

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Hyderabad, Sep 14 | Delivery executives of food-delivery platform Swiggy in Hyderabad will go on indefinite strike from Tuesday, demanding a hike in their delivery charges.

They claimed that Swiggy has reduced their earning structure amid the Covid-19 pandemic and despite the rise in petrol prices.

The delivery executives said that Swiggy reduced the minimum earning from earlier Rs 35 to Rs 15 now. Even though Rs 35 is collected as delivery charges from customers, only Rs 15 is being paid to delivery executives.

They said the company is making them deliver more than one order per trip and for the second order, they are being paid only Rs 10.

They demanded that in view of the steep hike in petrol prices, they be paid Rs 10 per km for 0-4 km, Rs 15 for 4-8 km, and Rs 25 for above 8 km.

However, Swiggy has denied that delivery partners in Hyderabad only make Rs 15 per order.

“Most delivery partners in Hyderabad make over Rs 45 per order, with the highest performing partners making over Rs 75 per order. This Rs 15 is only one of the many components of the service fee. Naturally, no active delivery partners in Hyderabad have made only Rs 15 per order in the last four weeks,” it said in a statement.

It clarified that the service fee per order is based on multiple factors to adequately compensate its partners including the distance travelled, waiting time, customer experience, shift completion and incentives.

“We’d also like to clarify that during instances where our partners make more than one delivery on the same trip, they are adequately compensated for the additional few kilometers or minutes they put in. In such cases, most delivery partners make an additional Rs 23 per batched order and incentives over and above this,” it added.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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