Sushant’s manager Shruti Modi appears before NCB

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Mumbai, Sep 16 | Bollywood actor Sushant Singh Rajput’s former manager Shruti Modi on Wednesday appeared before the Narcotics Control Bureau (NCB) in the drugs related case.

Shruti arrived at the NCB office here for questioning, a day after she was summoned to join the probe.

The NCB has also summoned Sushant’s talent manager Jaya Saha for questioning.

The official said that Shruti will be questioned about the drug use and delivery to Sushant and his girlfriend Rhea Chakraborty, who was arrested last Tuesday.

The official said that Shruti will be asked about her alleged chat with Rhea, where they are seen discussing providing drugs to Sushant.

The NCB will also question Shruti whether she was aware of the drug use by Sushant and Rhea. And if yes, since when.

The latest development comes in the wake of the arrest of over 15 people in connection with the Sushant death case.

Rhea, her brother Showik, Sushant’s house manager Samuel Miranda and several others have been arrested by the NCB.

The NCB has registered a case on the request of the Enforcement Directorate (ED) after the alleged drug chats of Showik, Miranda and several others came to the fore.

Sushant was found hanging in his Bandra’s Mont Blanc apartment on June 14.

Besides the CBI and the ED, NCB is the third agency to probe the death case of Sushant.

Meanwhile, in a significant development, the names of Bollywood celebrities like Sara Ali Khan, Rakul Preet Singh and Simone Khambatta have apparently emerged in the NCB probe into the drugs angle surrounding the mysterious death of Sushant, official sources said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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