Surge in OTT platform subscriptions during India lockdown: Survey

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Bengaluru, May 20 | There has been a definitive surge in Indians taking new subscription of various content streaming services and according to a new survey that came out on Wednesday, more than 75 per cent of Indians have purchased new subscriptions for over-the-top (OTT) platforms during the lockdown period.

The survey from market research and analysis firm Velocity MR with a small samle size of 3,000 respondents found that 73 per cent people stated watching Hotstar and YouTube, while Amazon Prime and Netflix saw an increase in subscription with 67 per cent and 65 per cent, respectively.

Social media apps such as WhatsApp (92 per cent), YouTube (84 per cent), and Facebook (80 per cent) were also saw a surge in usage during the lockdown.

“As no new daily soaps are being aired during the lockdown, 80 per cent preferred watching movies followed by National News (65 per cent),” Jasal Shah, Managing Director & CEO, Velocity MR, said in a statement.

The findings showed that more than 80 per cent of respondents use WhatsApp for video conferencing, thus, making it the top video conferencing app used during the lockdown. Skype is majorly used by salaried individuals (41 per cent).

With more free time due to the lockdown, 52 per cent people found it as an opportunity to upgrade skills and enrol in online courses.

E-learning companies also saw a rise, with Byju’s enrolling students at 33 per cent, followed by Unacademy (28 per cent) and Udemy (28 per cent), said the survey.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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