Substance use disorders linked to Covid-19 susceptibility

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New York, Sep 15 | Researchers have found that people with substance use disorders (SUDs) — tobacco, alcohol, opioid, cannabis, and cocaine, are more susceptible to Covid-19 and its complications.

The study, published in the journal Molecular Psychiatry, suggests that health care providers should closely monitor patients with SUDs and develop action plans to help shield them from infection and severe outcomes.

By analysing the non-identifiable electronic health records (EHR) of millions of patients in the US, the research team revealed that individuals with a SUD diagnosis on record were more likely than those without to develop Covid-19, an effect that was strongest for opioid use disorder, followed by tobacco use disorder.

“The lungs and cardiovascular system are often compromised in people with SUD, which may partially explain their heightened susceptibility to Covid-19,” said study author Nora D Volkow from the National Institute on Drug Abuse (NIDA) in the US.

For the findings, the research team analysed EHR data collected until June 15, 2020, from 360 hospitals nationwide.

The study population consisted of over 73 million patients, of which over 7.5 million had been diagnosed with a SUD at some point in their lives.

Slightly more than 12,000 were diagnosed with Covid-19, and about 1,880 had both a SUD and a Covid-19 diagnosis on record. The types of SUDs investigated in the study were tobacco, alcohol, opioid, cannabis, and cocaine.

The complicating effects of SUD were visible in increased adverse consequences of Covid-19.

According to the study, hospitalisations and death rates of Covid-19 patients were all elevated in people with recorded SUDs compared to those without (41.0 per cent versus 30.1 per cent and 9.6 per cent versus 6.6 per cent, respectively).

The results showed that hypertension, diabetes, cardiovascular diseases, and renal diseases, which are risk factors for Covid-19, were more prevalent among African Americans than whites with opioid use disorder.

According to the authors, the study findings underscore the need to screen for, and treat, SUDs as part of the strategy for controlling the pandemic.

“Additional research needs to be done to better understand how best to treat those with SUDs who are at risk for Covid-19 and counsel on how to avoid the risk of infection,” the team noted.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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