Styched launches exclusive merchandise portal ‘Styched Life’


By N. Lothungbeni Humtsoe
Bengaluru, March 16 (IANSlife) Styched, a youth fast-fashion brand, has launched its exclusive merchandise platform Styched Life – a one-stop-shop for fan merchandise across sectors like comics, music, sports and arts.

The e-commerce company will partner with brands, artistes, performers, influencers, TV shows and non-profit organizations to create co-branded exclusive fashion merchandise.

The brand has earlier collaborated with music bands, dance groups, comics, athletes, sports franchises and charitable organizations. Some of these include Underground Authority, M-Zee Bella, Agsy, Hip Hop India, High on Dance, Diamond Comics, Amar Chitra Katha, Bengaluru Raptors and Cricket Association for the Blind in India and more.

Speaking about the initiative, Satyajit Hoskote, Head of Business Development, Styched said: “Styched Life is a platform to promote talent across the country. We are tying up with not only the well-established brands but also with smaller and upcoming artists and influencers to create and sell co-branded merchandise.

“To revive the declining popularity of Indian comic culture, and Diamond Comics have joined hands to promote Indian comics and superheroes through fashion. The majority of Indian publishers are facing stiff competition from international comic powerhouses such as Marvel and DC in terms of survival. In a bid to reach the millennials and retrieve the forgotten characters of the likes of Chacha Chaudhary and Shaktimaan, we are creating an exclusive range of t-shirts in partnership with Diamond Comics. All this while keeping the fashion comfortable and affordable”

Gulshan Rai, founder of Diamond Comics added: “There is a huge market for Indian comic merchandise. Most of us have grown up reading and watching characters like Chacha Chaudhary, Shaktimaan, Vikram Betal and so on. They remind us of our childhood and evoke a strong sense of nostalgia among every one of us. When Styched approached us, we were delighted that a fashion brand has chosen to go the Indian route. We couldn’t be more excited about this.”

Styched Life has also tied up with the Bengaluru Raptors who are the defending champions of the Premier Badminton League (PBL) which features big names such as PV Sindhu, Sai Praneeth, Tai Tzu Ying, Parupalli Kashyap to name a few.

Prashanth Reddy, owner of the Bengaluru Brawlers and Bengaluru Raptors, is optimistic about the scope of merchandising in India. He said: “Sports merchandise in India has not taken off yet as compared to countries like the US. But the seeds are being sown now with so many national leagues getting widespread popularity. The Bengaluru Raptors who won the 5th edition of the Premier Badminton League already have a strong fan base. Sports merchandise is a way for the fans to express their affection and support to the team and the sport.

(N. Lothungbeni Humtsoe can be contacted at

Source: IANS

Sponsors Posts

Vision Luxury Apartments in Vijay Nagar Jabalpur by Paroha Developers -

Vision Luxury Apartments in Vijay Nagar Jabalpur by Paroha Developers -


Your home is “your place of pride” which is why we build homes that are impeccably designed, Flawlessly finished and perfectly presented.


There is more to architecture than just buildings. It is about thoughtfully designing a space & constructing to take our breath away!

Vision Jabalpur is a lifetime opportunity for those with higher expectation. It is one of a kind, world-class development for both locals and the international NRI market. This unique concept development will be a serviced apartment township, providing a luxury hotel-style living to all of its residents. Located in the central yet largely residential area of Vijay Nagar, it’s a place to be now and forever


1st 16 floors serviced apartment township of Jabalpur.
1st in India to enjoy skywalk (180 ft.) & sky lounge (190 ft.) height.
1st development in Jabalpur with on-site helipad* (subject to approvals).
1st ever 16 floor high rise in Jabalpur to offer a 360* panorama view.
1st ever fully Wi-Fi township and smart homes in Jabalpur.


Enjoy a contemporary lifestyle that one can ever imagine. You and your family can indulge in a host of amenities on offer, right next to your door.

• Visit Lord Shiva temple is on-site to inspire spirituality.
• Spend time shopping at the mall.
• Get in shape at the fitness centre.
• Refresh at the swimming pools, spa, steam room and Jacuzzi.
• Watch a movie at the multiplex theatre.
• Host a party at the multi-purpose hall.
• Try your hand at billiards, squash, snooker and table tennis.
• Skywalk 180 ft. above the ground.
• Bathe in the sun at the sky,190 ft. above the ground.
• Admire the beauty of landscaped gardens.
• Let your children enjoy in the kids play area.


Designed in an environmentally sensitive way, the architectural plans help reduce carbon emission and hence support the principle of sustainability.

• 70% greenery & rainwater harvesting.
• Sewage water treatment.
• Energy-efficient water pumps and fixtures.
• External solar lighting.
• Well ventilated apartments with ample natural light.


Just make a wish and concierge, facility management and housekeeping services will be at your command.

• Emergency & ambulance support.
• Wireless internet.
• Taxi service.
• Cleaning & laundry services.
• Travel tickets booking.
• Travel tickets booking.
• Car parking.
• Waste management.
• 24 hrs. water supply.
• Three-tier security.


Vision Jabalpur is Impressive in style, design, technology and specification. Inner space is light and airy to emphasise a relaxed ambience. State of the art kitchen. quality bathrooms, living spaces, calm bedrooms all combine to create a home that brings together every element of refined lifestyle and taste.

• Fully furnished apartments.
• Air-conditioned.
• Video door entry and intercom to the concierge.
• Provision for gas pipeline connection.
• DTH television facilities.
• 24 hrs. concierge services.
• Ample covered and open parking spaces.
• Private terrace & garden for selected apartments.


With interiors to inspire, Vision Jabalpur offer the discerning buyer the chance to own a home in perfect harmony with its natural surroundings. Some of the materials that get into making your home are:

• Premium vitrified tiles for bedrooms.
• European style chrome plated CP fitting Jaguar equivalent.
• Sanitary fitting of premium range.
• Kitchen –premium quality granite top, hob and chimney.
• UPVC/ anodized aluminium windows.
• Stainless steel rating on terrace with anti-skid ceramic tiles.
• Gypsum plaster and lustre pains on walls & ceilings in all apartments.
• Acrylic paints for external walls.
• High speed elevator.
• Ample light in parking and landscaped areas.
• CCTV, intercom and video door entry systems.

For more details please click here or visit

Sponsors Posts

Rajul City Phase III, Bilahari, Jabalpur -

Rajul City Phase III, Bilahari, Jabalpur -

About Project:

Buy a new lifestyle for a lifetime with aptly sized plots for your dream home.

Rajul Builders is proud to announce the launch of yet another milestone in the city of Jabalpur. Rajul city Phase 3 is a gated community with plot sizes for everyone.

With first-class amenities like a clubhouse which includes a steam room, indoor games such as carom, table tennis, and more.

Open gym coupled with jogging & biking track well within your society, there’s no need to step out.

*25,000 sq.ft. plus one of the largest private gardens in Jabalpur.

*Premium landscaping all around the society.

*Gated Community with 24×7 Security.

*Swimming pool with waterfall & kids pool separately.

*Underground water storage tanks for each plot.

*Rainwater harvesting facility.

01. Amenities like never before making it premium yet affordable.

We have thoughtfully planned the entire project in a smart way so you get the flexibility of building your dream home at your own pace.

02. Buy multiple plots for big sizes.

All kinds of sizes available.

Our plot sizes range from 330 – 1500 sq. ft. So we have a plot for all kinds of requirements. In true Rajul spirit whether your budget is small or large, we have an answer for everyone.

For more details please click here or visit


Please enter your comment!
Please enter your name here