SpiceJet launches cargo services to various NE cities

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New Delhi, Sep 16 | Airline major SpiceJet on Wednesday said it has launched 14 new cargo flights to and from the northeast India using its Bombardier Q400 freighters.

“The dedicated cargo flights will help transport fresh fruits, vegetables, flowers, perishables, fish seeds, fresh fish, pharmaceuticals, medical equipment, express cargo and other general cargo,” the airline said in a statement.

“Besides improving logistics and connectivity, the new freighter service will boost the growth of trade in the northeastern markets and help the Micro, Small & Medium Enterprises.”

Accordingly, the airline will operate daily cargo flights on Kolkata-Guwahati, Guwahati-Kolkata, Kolkata-Imphal and Imphal-Kolkata sectors.

It has also introduced cargo flights between Kolkata and Guwahati via Aizawl and Dimapur which will operate twice-a-week.

“The airline will also operate cargo flights on the Kolkata-Agartala and Agartala-Guwahati sectors thrice-a-week and twice-a-week on Kolkata-Silchar and Silchar-Guwahati routes,” the statement said.

The airline operates a fleet of 13 cargo aircraft including two wide-body planes and is the only Indian carrier to operate long-haul cargo flights to Europe.

Since the nationwide lockdown began, the airline has operated more than 7,000 cargo flights and transported over 50,000 tonnes of cargo since March 25, 2020.

Out of these flights, around 3,000 were to international destinations.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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