Special postal cover to mark Ozone day unveiled in B’luru


Bengaluru, Sep 16 | The state-run postal department on Wednesday released a special cover to mark ‘World Ozone Day 2020’ at a function here in the presence of Karnataka Minister for Forests and Ecology Anand Singh, and other officials.

“The special postal cover marks the theme for 2020 ‘Ozone for Life – 35 years of Ozone Layer Protection’, which is observed on September 16 every year,” said state chief postmaster general Sharda Sampath in a statement here.

Sponsored by the Karnataka State Pollution Control Board, the special cover will be available for sale at philatelic bureaus of the main post offices in the city, Mangaluru, Mysuru and Belagavi across the southern state.

“The Ozone day is celebrated to remind the people on the decline of the Ozone layer, to take steps to prevent it and protect the earth,” said Sampath on the occasion.

The United Nations General Assembly proclaimed the World Ozone Day as the international day for preserving the Ozone layer on December 19, 2000, in commemoration of the date in 1987 when nations signed the Montreal Protocol on substances that deplete the Ozone layer was signed in Canada.

The Ozone shield is a delicate layer of gas in the earth’s stratosphere that absorbs most of the sun’s ultraviolet and other harmful rays.

The radiation layer is found in the lower stratosphere, which is 15-35 km above earth, with its thickness varying seasonally and geographically.

French physicists Charles Fabry and Henri Buisson discovered the Ozone layer in 1913.

In 1976, it was found that industrial chemicals like chlorofluorocarbons (CFCs) cause depletion of the Ozone layer, leading to increase in ultraviolet radiation, which is a threat to life on the planet.

The research led to ban chemicals and Ozone depletion was slowed.

Union Minister of Environment, Forest and Climate Change Prakash Javadekar said the World Ozone Day was observed to create awareness related to climate change and ozone depletion.

“I urge people to look for ozone-friendly, HCFC free, energy-efficient appliances to minimise the Ozone layer impact,” said Javadekar in a tweet on the occasion.

BJP Lok Sabha member from Rajasthan Rajyavardhan Rathore tweeted: “Let not the patience of atmosphere wear thin. Ozone shield is a natural umbrella that protects the earth against harmful UV radiations. CFC gases damage the shield. Being ‘Vocal for Local’ is Ozone-friendly as lesser transportation entails lesser nitrous oxide emitted.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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