Sophie Devine takes over as New Zealand captain

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Wellington, Jan 16 | New Zealand all-rounder Sophie Devine has been named captain of the women’s team, taking over from Amy Satterthwaite, who recently gave birth to her first child.

Devine, 30, has been confirmed to lead the side in both formats indefinitely, starting with the upcoming ODI and T20I series against South Africa later this month.

“I’m really proud and excited to lead the White Ferns,” Devine said.

“This is a team I’m deeply passionate about and to have the opportunity to help drive its future is a privilege.

“We’ve got a good mix of talent and experience in the group and I’m looking forward to leaning on my fellow senior players to try and build on the good work done by Amy and Suzie Bates,” she added.

Coach Bob Carter fully endorsed Devine’s appointment and said he was looking forward to working with the new captain.

The White Ferns squad selected has a familiar look to it, with 14 of the 15 players named already having represented the team.

However, the newest member of the squad Jess Kerr earns her first selection in a New Zealand squad and the potential of an exciting debut for the Kerr family.

The limited-overs series against South Africa will be followed by the Women’s T20 World Cup in Australia from February.

Squad: Sophie Devine (c), Suzie Bates, Bernadine Bezuidenhout (wk), Lauren Down, Maddy Green, Holly Huddleston, Hayley Jensen, Leigh Kasperek, Amelia Kerr, Jess Kerr, Rosemary Mair, Katey Martin, Katie Perkins, Anna Peterson, Rachel Priest (wk)

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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