Tokyo, Sep 17 | Japanese tech giant Sony has confirmed that its next-generation PlayStation 5 console will arrive in November, priced at $499.99 and $399.99 for the digital edition.
The company said the PS5 will launch in the US, Canada, Japan, Mexico, Australia, New Zealand and South Korea on November 12 and the “rest of the world” on November 19.
Sony is yet to announce the price and release date of PS5 for the Indian market.
“We are pleased to provide choice to gamers with two PS5 console options at launch, depending on if you want a digital-only experience or prefer disc-based gaming. Whichever PS5 you choose, you will enjoy the same breathtaking, next-gen gaming experiences,” Jim Ryan President and CEO, Sony Interactive Entertainment, said in a statement.
In a presentation on Wednesday, Sony previewed games including Spider-Man: Miles Morales,” which will be available at launch, and a Harry Potter game, Hogwarts Legacy,” which will be out in 2021.
The PlayStation 5 uses an eight-core AMD Zen 2 CPU and a custom AMD RDNA 2-based GPU, which provides 10.28 teraflops of power with 36 compute units running at 2.23GHz each.
The PS5 will have a solid-state drive (SSD) and will support features like real-time ray tracing. It will also support 4K graphics at a 120Hz refresh rate, 8K graphics and 3D audio.
Microsoft is also set to release its entry-level Xbox Series S at $299 and its flagship Xbox Series X for $499 on November 10.
Policybazaar Unveils its new brand campaign "AapKiSideHai"
Akshay Kumar delivers the brand’s promise of always being on the customer’s side
Gurugram, 19th Sept, 2020:Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.
Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.
The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.
“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.
Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”
The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.