Smartphone makers report robust festive sales despite chip shortage


New Delhi, Oct 6 | Despite acute chip shortage, smartphone brands have managed to sell record handsets during the India festive week, making mobiles the strongest and most-loved category once again across ecommerce platforms.

Xiaomi India sold over 20 lakh smartphones in five days of the festive sale across channels. In the premium segment, Xiaomi 11 Lite NE 5G, and Mi 11X Series received maximum demand, followed by Redmi Note 10S and Redmi Note 10 Pro, and Redmi 9 Series in the mid-value segment.

Xiaomi India is offering deals on range of products across categories such as Mi 11 X, Mi 10i, Redmi Note 10 Series, Redmi 9 Series, among others, coupled with bank offers for consumers.

Its rival realme sold 70,000 units of realme GT Master Edition on the first day of Flipkart ‘Big Billion Day’ (BBD) sales. In the first three days of the ‘BBD 2021’, the smartphone brand had sold more than 10 lakh smartphones.

realme said it witnessed a massive growth of 1,200 per cent in the Rs 20,000-Rs 30,000 segment on the first day of the BBD sale.

One in five customers on Flipkart chose to exchange their smartphone for a new one, with 82.60 per cent of customers choosing to pay for their next smartphone using prepaid payment options.

Apple 12 and Apple 12 Mini are currently the favourite smartphone models, accounting for most of the 2 lakh Apple iPhone 12 devices sold on Flipkart in early sales.

“The pent-up demand for large appliances and electronics is evident from the fact that TVs are the largest-selling category in home appliances, with laptops recording top numbers in electronics,” the company said.

Industry reports have said that semiconductor (or chip) shortage has left some smartphone vendors crippled as components that were once fully stored in the warehouse are bottoming and new components are not coming as requested.

According to Counterpoint Research, the total units shipped for 2021 are expected to grow by only 6 per cent annually to 1.41 billion units. The research firm had previously called for 9 per cent annual growth to 1.45 billion units for 2021.

As the festive season began in India, Flipkart was once again set to retain its lead in smartphone and fashion categories.

According to global market research firm Forrester, during the festive months of 2021, smartphones and fashion will account for 50 per cent of total sales, allowing Flipkart to maintain the lead.

Forrester expects strong growth in the smartphones, consumer electronics and large appliances categories.

Not just smartphones but smart TVs are also flying off the shelves.

Xiaomi India sold 1 lakh smart TVs in less than 3 days of the festive sale across platforms. On the back of a strong product portfolio, the company recorded a massive 53x jump in demand for 4k TVs.

During the first wave of Diwali sales, 8 out of the top 10 best-selling Smart TVs listed on Amazon were from the house of Mi and Redmi. Redmi Smart TV X 50-inch, Mi TV 4A 32-inch and Mi TV 5X 43-inch witnessed maximum demand from the consumers.

Samsung has also seen a strong growth in its consumer electronics business over the last three months with consumer sentiments riding high and is expecting the sale of its premium category of TVs and digital appliances to grow by over 65 per cent this festive season.

The overall consumer electronics business for Samsung is expected to see a growth of 30 per cent this festive season, according to the company.

Driven by consumers in tier 2 and 3 cities, online retailers in India are set to generate about $9.2 billion in sales during the 2021 festive month, up 42 per cent (year-over-year) from the estimate of $6.5 billion festive month sales during 2020.

Source: IANS

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Inspiring Journey of Rajasthan’s Deependra Singh Shekhawat From Monthly Salaries to Founder of Fifteen Crore Turnovers Company

Inspiring Journey of Rajasthan’s Deependra Singh Shekhawat From Monthly Salaries to Founder of Fifteen Crore Turnovers Company

Guy Kawasaki has rightly said that pursuing your passions makes you more interesting, and interesting people are enchanting. Passion is an underrated term as people believe more in hard work and dedication. We often forget that passion is what guides us to success. Deependra Singh Shekhawat is one of the few who proved that hurdles are hidden opportunities, and when utilized appropriately, they will lead you to victory.

Deependra Singh Shekhawat, being the son of a farmer, has the background of a middle-class family. He belongs to a small village of Udaipurwati, district Jhunjhunu of Rajasthan. However, his status never deterred him from dreaming. Dreams full of his passion gave him the strength to fight the battles in his life. After graduation, he initially started from a regular job. However, he was not content with his occupation. He sensed stagnancy in his career. Soon, he started thinking and strategizing about business. This thought process led him to join a renewable energy company, Adani Renewable Energy, to learn about business as the next step in his professional journey. From then on, there was no stopping him; he was on a roll. In 2015, he established Vertex Solution Company and became one of the top vendors of Adani Solar Energy. He went the extra mile by working with India’s well-known renewable energy organizations as Avada Sola, Tata Solar, O2 Power, and many more.

Deependra says that his passion for renewable energy spawns from the fact that renewable energy is one of the significant contributors to boosting the country’s economy and generating jobs. He further adds that adopting renewable sources of energy is a healthier option. He claims it is high time we start living peacefully with nature for the sanity of itself and humankind. Additionally, he has provided with job opportunities for the youth of his village Sarai and has become the Youth icon of Rajasthan. Despite belonging to a middle-class family, he left no stones unturned to achieve success and rose from the bottom of the pit to flying like an eagle. From having big dreams to making others’ dreams come true, he has come a long way.

His journey is inspiring hundreds and thousands of youngsters of middle-class families throughout the country. People are burning with passion after witnessing the change in his life. His life journey is constantly changing the lives of many for the best. He is igniting the fire of eagerness for victory in them.

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Recruitment Mantra to introduce its new job portal MyhireIndia for a seamless recruitment process

Recruitment Mantra to introduce its new job portal MyhireIndia for a seamless recruitment process

India witnessed massive downfall in the employment rate in the year 2020. Not only have the youth been denied equal job opportunities, but some of the upcoming job trends have also failed the modern age individuals.

Today, job sites are the most widely used portals used by individuals across the globe to find the right job that meets the qualification requirements. Every job is one search away. These portals have transformed the recruitment process to provide seamless and unified  experience to individuals.

Crediting the same, Recruitment Mantra is going to introduce their own job portal named to enable recruiters and individuals find the best job as per their requirement. The portal will enable employers to post unlimited jobs in this portal and hire the right talented candidates as per their requirements at free of cost. Jobseekers can register and upload their CV in this portal free of cost and can also search and apply for unlimited job openings through this portal.

Emerging as one of the best job sites in India that acts as a bridge between recruiters and job seekers, the platform has uniquely been curated to serve as a comprehensive for both students and young professionals looking for employment opportunities in their preferred location.

As one of the best job portals in India, MyhireIndia allows its users to search for either internship or job opportunities within a few clicks. The company review section enables the users to go through the reviews from the companies registered on the platform to get a glimpse of the work-life at the firm behind the curtain.

  • Keyword search: The keyword search function available on job search sites allows users to look for his/her preferred jobs in a single-click just by typing in the job keyword like retail jobs, media, pharmacy job, etc. on the keyword search bar.
  • User-friendly interface: The job site is developed for the key purpose of making job searches easier for its users. A user-friendly interface allows users to browse through job opportunities in his/her preferred areas of life without losing his/her focus in doing the same.
  • Options to filter preferences: The filters available on the job site allow users to filter out their job preferences exactly according to their needs and requirements. You can filter out your job search with your location, salary, job type, and other preferences.
  • Easy application process: If a job site has a complicated application option for jobs, it will automatically receive backlash for its services. The platform serves an easy application option to users, allowing them to apply for jobs within minutes.


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