Smart TV voice assistant transactions to hit $500 mn in 2023: Report

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London, Oct 11 | Spending through voice assistant-enabled smart TVs will reach nearly $500 million in 2023, a sharp increase from the $126 million expected in 2021, according to a new report.

The growth reflects how voice assistants are becoming context-dependent sales portals, as well as information and control systems, and smart TVs will bring an important visual element to voice assistant purchases, said analysts at the UK-based marketing research firm Juniper Research.

The report noted that although smartphones will remain dominant in terms of usage, other platforms will grow in importance, as the search for digital assistant monetisation continues.

It added that smart TVs will be significant in this, as they can both drive digital media purchases and add visual context to purchases, an element missing from voice-only commerce.

“In private or semi-private settings, voice assistants can be used to provide many different services,” said researcher James Moar at Juniper Research.

“Those contexts can provide much value, but the increasingly inter-device nature of voice assistants will make it difficult for single-device assistants to gain traction with consumers,” he added.

While the tech industry is focussed on smart speakers, only 12 per cent of households worldwide will have a smart speaker by 2023. By contrast, the study expects 72 per cent of smartphones to use voice assistants in the same year.

However, smart home voice assistants encourage more consistent use, and offer more direct monetisation than smartphones, which are more likely to use conventional mCommerce, without voice assistant involvement, the report said.

Despite this, the report noted that the biggest opportunities for voice assistant monetisation are in the broader Internet of Things (IoT) space, where context-dependent commerce and services can be deployed, whether through smart home devices in particular rooms, or the use of automotive voice assistants.

But, with smartphones often used for in-car connectivity, dedicated automotive assistant growth will be slow, with only 27 million expected to see regular use by 2026, the researchers said.

Source: IANS

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Share Market Closing Bell: Nifty ends above 15,800, Sensex gains 180 pts

Share Market Closing Bell: Nifty ends above 15,800, Sensex gains 180 pts

The benchmark Indices Nifty started on the positive side after continuous sell off in last week and has managed to settle at 15842.30 with 60 point gain or 0.38 percent. However Nifty has failed to regain 16000 levels prior to LIC listing.

While Bank nifty has managed to settle at 33597.60 levels after gaining 1.44 percent. On the sectoral front, Nifty PSU Bank, Nifty Realty and Auto have contributed 2-3 percent gain on closing basis. On the flip side Nifty IT and FMCG ended with losses of 0.75 percent and 0.35 respectively. In Nifty, EICHERMOT, APOLLOHOSP and UPL were the top gainers while ULTRACEMCO, SHREECEM and ASIANPAINT were the prime laggards.

Technically, after forming the bearish candle on the weekly chart, the index has formed a Doji candlestick on the daily chart which shows indecisiveness among the trades. Moreover, the index has also faced a resistance from falling trend lines and showed profit booking from higher levels. However, Fibonacci retrenchment also has support around 15650 levels.

Traders may find buying opportunities for short term as if 15650 levels is protected. In the hourly chart, with support of the middle Bollinger band short term upside movement is expected. Stock specific action would drive the market in coming days too.

On the derivatives front, the highest call OI is at 16000 strike price followed by 16200 strike prices while on the put side, highest OI is at 15500 strike price. INDIA VIX closed at 24.53 with gain of 4.43 percent intraday indicating volatility is going to remain till weekly expiry . On the other hand, Bank nifty has support at 32600 levels while resistance is placed at 34500 levels.

Sumeet Bagadia
Executive Director
Choice Broking

Source: Choice India

 

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