Small satellites to populate skies: Saraswat


Chennai, Sep 15 | Niti Aayog member VK Saraswat said on Tuesday that the launch of small satellites will be a dominant factor in the global space sector, as around 7,000 satellites are expected to be up in the skies by 2027.

He said that market researchers predict remarkable growth in the launch of smallsat. Over the last five years, 190 such satellites have been launched globally.

In order to bag a share in the small satellites (smallsat) launch market, ISRO is developing a small rocket with a capacity to carry satellites weighing 500-700 kg to low earth orbit (LEO).

According to him, low-cost launch of smallsats to LEO will be the focus of global satellite communications.

Saraswat was speaking at the International Space Conference and Exhibition ‘Ushering the New Era in Indian Space Sector’ organised by the Confederation of Indian Industry (CII) in association with the Indian Space Research Organisation (ISRO), Antrix Corporation Limited, and supported by NewSpace India Limited (NSIL).

The Indian government should also consider setting up a national fund to promote entrepreneurship in the space sector, as was done by the US space agency NASA and the European Space Agency, he said.

The NITI Aayog member said that over the next five years the number of smallsats to be launched annually is expected to touch 700.

In all, about 7,000 smallsats are expected to be launched between 2018 and 2027 at a total cost of $38 billion, Saraswat said.

He said the smallsat revolution was possible due to the new technological platforms, reduced lifecycle, up-to-date technology, and other factors.

The concept of constellation formation in the launch of smallsats and shorter development time may convince investors to back such ventures.

However, there are challenges in the form of telemetry, tracking, micro-propulsion and the objections from the defence sector as large numbers of smallsats may hinder the operation of military satellites.

On the trends in the space sector, Saraswat said miniaturisation of satellites, low-cost technologies, reusable systems (rockets), artificial intelligence, advanced analytics, and others.

Saraswat also said there is a need to set up an ‘Office of Space Commerce’ within the ISRO to estimate the size of the market for space services and also an independent think tank to analyse the government’s policies in the sector.

He said there should be clear demarcation of space and defence activities. Restraining space commerce activities under the garb of national security will hold back the country from expanding space products and services, the NITI Aayog member said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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