SL approves extension of free-visa facility till April 30

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Colombo, Feb 14 | The Sri Lankan Cabinet has approved the extension of the free-visa scheme to nationals of 48 countries, including India, until April 30 as the tourism sector, which was picking up after the 2019 Easter terror attacks, took another hit due to the coronavirus outbreak, it was reported on Friday.

“With the introduction of the free-visa scheme, we saw an increase of 10 to 12 per cent in tourist arrivals after the (April 21, 2019) Easter attacks but with the coronavirus onset, the sector is getting adversely affected once more and hence it is important to extend the facility for three more months,” co-Cabinet Spokesman Minister Ramesh Pathirana said on Thursday.

The visa-free programme was introduced by the former government on August 1, 2019 for a period of six months, the Daily Financial Times said in the report.

It will now be effective for three more months till April 30, the Minister said.

Besides India, free-visa facility is granted to nationals of Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Norway, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Thailand, the US, the UK, Japan, Australia, South Korea, Canada, Singapore, New Zealand, Malaysia, Switzerland, Cambodia, China, Indonesia, Israel, Ukraine, Philippines, Russia and Iceland.

According to the Monthly Tourist Arrivals Reports compiled by the Sri Lanka Tourism Development Authority, there were 228,434 tourist arrivals in January, a 6 per cent drop compared to the 244,239 visitors who arrived in the same period last year.

It is still an increase from tourist arrivals between April and November 2019 which ranged from as low as 37,802 last May, the month after the Easter attacks, to 176,984 by November.

However, the number of tourist arrivals in December 2019 rose to 241,663 with the annual arrival figures rounding up at 1,913,702.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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